Feb 13, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development, Public Relations, Social Networking |
New business is a game of rejection and persistence. It is a low probability game. If there are four agencies in the pitch your chances are one in four. The fact that your agency really wants the account doesn’t improve your odds unless you convert that passion...
Feb 9, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development, Public Relations, Social Networking |
Would you invest and start an advertising agency today? I don’t think many people would. There must be an easier way to make money and earn a living. If you are crazy and wanted to do it, what type of agency would you start? Today I believe that a Small Smart Model...
Jan 17, 2011 | Finding a Job, Hank Blank, Job Search, Jobs, Marketing, Networking, New Business Development, Personal Branding, Public Relations, Purpose Driven Networking, Social Networking |
I have been networking for many years. I also speak on networking to companies and organizations across the country and often blog on networking. I have also had the adventure of raising my kids my myself for the past decade. This has resulted in a lot of former...
Jan 2, 2011 | Advertising Agencies, Digital Agencies, Finding a Job, Hank Blank, Job Search, Jobs, Marketing, Networking, Networking Tips, New Business Development, Personal Branding, Public Relations, Purpose Driven Networking, Social Networking |
I have been networking for many years. I also speak on networking to companies and organizations across the country and often blog on networking. This post recently appeared on the Marketing Executives Networking Group (MENG) blog site. So here are my tips and...
Dec 19, 2010 | Christmas, Finding a Job, Hank Blank, Job Search, Jobs, Marketing, Networking, New Business Development, Personal Branding, Public Relations, Purpose Driven Networking, Social Networking |
I have been networking for many years. I also often speak on networking to companies and organizations across the country. When it comes to purpose driven topics, first there was Rick Warren’s incredibly successful book called Purpose Driven Life which is one of the...
Dec 9, 2010 | Advertising Agencies, Digital Agencies, Finding a Job, Hank Blank, Job Search, Jobs, Marketing, Networking, New Business Development, Personal Branding, Public Relations, Social Networking |
I have been networking for many years. I also speak on networking to companies and organizations across the country. Often when I attend events I wonder why people who are on Facebook, Twitter, Linkedin and have Smart phones approach networking events as if they were...
Nov 22, 2010 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, Networking, New Business Development, Public Relations, Social Networking |
What’s Wrong with Client Agency Relationships? Often there is no romance. It is as simple as that. I’ve always used dating and relationship analogies in characterizing New Business and client agency relationships because I think there are simple analogies between...
Nov 14, 2010 | Advertising Agencies, Christmas, Digital Agencies, Finding a Job, Hank Blank, Job Search, Jobs, Marketing, Networking, New Business Development, Personal Branding, Public Relations, Social Networking |
I have been networking for many years. I also speak on networking to companies and organizations across the country. This week somebody told me that things will be shutting during the Holidays and nothing will get done. Maybe in their world but not in mine. I don’t...
Nov 1, 2010 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development, Public Relations, Social Networking |
I am lucky to have a unique perspective because I began my career working on New Business at agencies in Canada and here in the U.S. In the past few years, I have also conducted agency reviews for a number of companies including Jenny Craig, Villeroy & Boch, and...
Sep 27, 2010 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, New Business Development, Public Relations |
I have conducted the Jenny Craig, Villeroy & Boch, and Raley’s Supermarkets agency reviews and also spent years developing successful New Business programs for agencies. Although I am being a little facetious here, the truth is that there is a big difference...
