Oct 21, 2014 | Advertising Agencies, Digital Agencies, Marketing, Product Managers |
I remember studying Marketing in College. It was all about the 5 P’s. Not sure if they teach the 5 P’s any more. I still keep studying though and I have learned a lot about marketing in Buenos Aires and my Spanish is worse than rudimentary. I learned about pricing on...
May 13, 2012 | Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Branding, Client, Clients, CMO, Digital Agencies, Hank Blank, Marketing, New Business, New Business Development, Product Managers |
I started working in the Advertising Business in the New Normal. When I was a puppy and worked on my first account, McDonald’s, I was told that it was basically a privilege and to act and work accordingly. You were basically challenged to rise to the occasion. The...
Feb 25, 2012 | Digital Agencies, Interactive Agencies, Networking, Product Managers, Social Media, Social Media Experts, Social Networking |
The recent passing of Steve Jobs probably made everybody take another look at Apple’s Famous 1984 spot directed by Ridley Scott. We all remember the rolls of marching minions. Many say that the commercial was inspired by Fritz Lang’s Metropolis. The movie takes place...
Jan 22, 2012 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Agency Training, Branding, Client, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, Networking, New Business, New Business Development, New Business process., Product Managers, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Networking |
I walk both sides of the street in the advertising and marketing worlds. This comes from my years as an agency person pursuing New Business and my experiences as an agency search consultant. It is no secret that sometimes these relationships can often be strained and...
Jan 14, 2012 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Branding, Client, Clients, CMO, Consulting, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Product Managers, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Networking |
The Things Agencies Should Stop and Start Doing. I know a lot of advertising, public relations and digital agencies. This comes from my years as an agency person pursuing New Business and my experiences as an agency search consultant. I have also spoken to many AAF...
Dec 17, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Branding, Client, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Personal Branding, Product Managers, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Media Experts, Social Networking |
I have worked for many great agencies in my career. I have also conducted agency searches for clients like Jenny Craig, Raley’s Supermarkets, and Jacuzzi. I believe I have a perspective from both sides of the street. Agency searches take more time than most people...
