Should Marketers Conduct Their Own Agency Searches?

These are interesting and challenging times for Marketers.  I recently read in the Harvard Business Review that Marketing is Dead. The article cites that CEOs have lost all patience. In a study of 600 CEOs and decision makers by the London-based Fournaise Marketing...

Is Networking A First Thought or an Afterthought?

I had a light bulb moment one time.  The switch was turned on by a great guide that helps from time to time. Like all self employed people during the Great Recession I was chasing the Yankee Dollar.  I was going through the desert looking for the oasis of money. My...

It's Not About Who You Know. It's About Who Knows You.

I was having dim sum the other day with Debbie Moysychyn a consummate networker.  Debbie shared one of her networking truism that resonated with me.  She said, “It is Not About Who You Know. It’s Who Knows You.” I let that sink in while I was having a bite of Har Gau....

The Opposite of Networking is Not Working.

I network and speak on networking often.  I included a truism that somebody sent me years ago in a recent blog I wrote on The Currencies of Networking.  It was that “The Opposite of Networking is Not Working.”  My thanks to the person who sent me that a few years ago....

The Currencies of Networking.

I listened to a webinar today put on by Keith Ferrazi a master networker.  He wrote a book published in 2005 called Never Eat Alone. I think I bought it at Borders. That was before the world melted and we moved to the New Normal except for Borders.  That was a very...

The Best Companies To Work For

I am sure that wherever you live there are publications that yearly publish their list of Best Companies to Work For. Both OC Metro and the OC Register do in my hood. CNN and Fortune have their lists as well. We have all read about the great perks like free food, on...

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