Jan 28, 2015 | Account Management, Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, New Business |
Change. I attended a networking luncheon the other day. I do like to network. One of the panelists came over to me prior to speaking. “Glad to finally meet you,” he said. We never had met before but he knew of me. Maybe my content floating out in the New Normal. I do...
Jan 17, 2015 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, New Business Development |
Knowledge. The more you know the more often you will win. Knowledge is not information. Knowledge is insight into client’s pains, knowledge about key decision makers, who controls the budget, what has failed in the past and other key nuggets that can control the...
Jan 9, 2015 | Networking, New Business |
Hey the New Year has started. It’s time to get some New Business. Everyone is jacked up. It’s that time of the Year. Smart New Business folks would have lined up January meetings in December. Their calendars are full with what they want to achieve versus random...
Dec 19, 2014 | Advertising, New Business |
I like talking to clients. I wrote a blog recently called What I Have Learned by Talking to Clients in the past. I was having a coffee with a client friend the other morning and he shared his observations on his agency experiences. He said that when the relationship...
Dec 15, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
New Business is a difficult challenge for most agencies and service companies. I have written a blog in the past called Are Most Agencies New Business Efforts a Waste of Time? You see many agencies chase prospects where there is no pot of gold at the end of the...
Dec 3, 2014 | New Business |
I had lunch the other day with a new client friend. Somebody who worked for a company whose logo would appear in every agency’s New Business deck or lobby wall if they had their business. Look who we work for it would imply. We must be smart because successful...
Oct 30, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I talk to a fair amount of clients. It’s fun. I have a large network and get connected to them when they have needs and pain points. I also connect with them when they are out of a job or when they have friends who are out of jobs. When I conduct agency reviews we...
Oct 27, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Marketing, New Business Development |
I like speaking to AAF and AMA Chapters. I have spoken in Amarillo, Fort Worth, Louisville, Jackson MS, New Orleans, Great Falls, Duluth, Biloxi, Mobile, Norfolk, Milwaukee, Phoenix, Oklahoma City, Little Rock and other spots like Nashville, Louisville, Omaha,...
Oct 14, 2014 | Networking, New Business Development |
I know how to get a job. That’s because I haven’t had a job for over a decade. I do something more difficult. I create a job for myself each and every day. All of it comes from my network. In many ways I am surprised that I am writing this blog. I have used paid...
Sep 17, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, Networking, New Business Development, Social Networking |
I was returning from a trip to my hometown Toronto the other day. I have always learned from Toronto that the more things change the more things stay the same. The Toronto Film Festival was on so the town was abuzz. I remember when Gravity premiered there. Canadian...
