Jan 31, 2016 | Advertising, Advertising Agencies, Agency Review Consultant, New Business, New Business Decks |
Sure it does in the short term but it doesn’t mean much in the long term if your agency is committed to your vision. I have conducted a fair amount of agencies searches over the years. Jenny Craig, Jacuzzi, Toyo Tires and Villeroy & Boch to name a few. I first met...
Jan 18, 2016 | Advertising Agencies, Agency Evaluations, New Business |
I know from the many times that I have conducted agency reviews that clients want the security of agency case studies. Experience is one on the key ways that agencies get on the short list. It provides reassurance for the client’s management. Some talking points when...
Oct 27, 2015 | Advertising Agencies, New Business Development |
Successful agencies that I’ve met, and I’ve met many all over the country, really know how to get New Business. They are focused and determined so nothing will get in their way. Just like a Marathon runner, they know that you have to focus on your...
Sep 22, 2015 | Advertising, Advertising Agencies, New Business, New Business Development, New Business process. |
So you want to be an agency Rock and Roll star? Work on New Business. If you win, you will have pats on the back, promotions, and smiles from everyone until it ends. If you aren’t making it rain then everything changes as fast as a game of Red Light, Green Light. New...
Aug 12, 2015 | Advertising Agencies, Clients, Networking, New Business |
I am always amazed when I reach out to agencies by email and even phone calls when I am doing an agency review that some agencies don’t respond. I get nada. Imagine the fact that you have to chase an agency when you could be a conduit to New Business. This has been...
Aug 2, 2015 | Advertising, Advertising Agencies, New Business |
Chasing New Business is an interesting game. I know because I have played it a lot. From both the agency side and the agency review side. I learn a lot from walking down both sides of the street. Some agencies chase every shadow. “We’d be perfect for (name the...
Jul 1, 2015 | Advertising, Advertising Agencies, New Business, New Normal |
I really don’t know much about Basketball having grown up in Canada. I do know quite a bit about Hockey though. I do know that Basketball was invented by a Canadian named James Naismith. Wikipedia said he was a Canadian American, although I don’t think you can get...
Jun 3, 2015 | Advertising, Advertising Agencies, Agency Reviews, New Business |
I know a lot about advertising and digital agency websites and their online presence. When I am conducting an agency review I check out a lot of agency websites. When I am helping agencies find great talent, I check out their websites and their LinkedIn game. When...
May 10, 2015 | Advertising, Advertising Agencies, Agency Principals, Digital Agencies, Networking, New Business |
Things have rapidly improved for most advertising agencies especially if they have a strong digital game or are a digital firm. You no longer have to chase every sniff of potential income. Thank God. With these improvements have come the discovery or confirmation of...
Mar 5, 2015 | Agency Searches, New Business, New Business Development |
How Long Does it Take for Agencies to get New Business? Longer than you want it to. Yes, New Business can take a very long time but most agencies don’t want to hear that. The last thing that agencies have in New Business is patience. Patience is what they tell...
