Mar 3, 2018 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, New Business Development |
I have shared a lot of content about the New Business process including How Much Is a New Business Person Worth in the New Normal? Effective Agency New Business people are very hard to find. The position is very challenging because everybody wants quick results....
Feb 1, 2018 | Advertising Agencies, Hank Blank, Marketing, New Business Development |
I am not talking about how well you know your client. I am talking about how deep and wide your clients know you. How deep do your client relationship roots and tentacles go within their organization? Does your clients’ President know the name of your agency? Have...
Dec 4, 2017 | Advertising, Advertising Agencies, Agency Review Consultant, New Business Development |
I am not a big believer in cold calling. My cell phone rings constantly with robo calls on a daily basis. If I don’t know the number I never answer. Some agencies continue to believe in cold calling. I have run into many firms over time who actually cold called for...
Nov 6, 2017 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, New Business Development |
I have always felt that most advertising agencies New Business efforts are a waste of time. Shooting for the moon, chasing clients in sectors where you have no experience or just sending out mass email blasts hoping something will stick. I recently was part of a...
Jul 13, 2017 | Advertising, Agency Reviews, Agency Searches, Hank Blank, New Business Development |
I was thinking about calling this blog why agencies can’t keep their mouths shut. I little harsh but true. I remember having a boss in the biz when I was still relatively a pup. He had a number of well know expressions like a problem delayed was a problem solved. I...
Jul 10, 2017 | Advertising Agencies, Agency Pitches, Hank Blank, New Business, New Business Decks, New Business Development |
I remember doing an agency review once for a major client. We were meeting with many of the big shops on the West Coast. At one agency everyone came into the room and was greeted and getting coffee and sitting down and getting settled. I remember something that I...
Jul 6, 2017 | Advertising, Agency Review Consultant, Agency Reviews, Hank Blank, New Business Development |
It is so hard for agencies to differentiate themselves these days. Where did they all get the same presentation template? It is like the perfect resume that people copy to create a sea of sameness. I am often glad that I am not in their place. But then again we all...
Apr 25, 2017 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Hank Blank, New Business Development |
We often hear that all agencies are the same and they often are. I have written about that sea of sameness. When I conduct an agency search many agencies that profess to be different send me things that often look the same. The map of their global reach, their...
Mar 30, 2017 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, New Business Development |
When you get a new client. No I am not talking about a new client win. I am talking about when your existing client hires a new marketing lead. Then it’s all hands on deck. This is not about business as usual. This time is more important than a pitch because it is...
Jun 14, 2016 | Advertising, Advertising Agencies, New Business |
What can agencies count on every day? Each day and in every way, another agency is trying to pitch your clients. You can count on it. I have talked to many clients that share their stories. They only listen when there is an alignment of their pain and an agency’s...
