Apr 2, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business, New Business Development, Public Relations, Small and Smart Agencies, Small Smart Agencies |
I have had a great ride in the agency world. My first agency job was working on the McDonald’s account at Needham Harper and Steers in Toronto. Then I worked for JWT in Toronto and Chicago for ten years and great places after that. I know the agency side of the...
Mar 14, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, Networking, New Business Development, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Networking |
I have written a couple of blogs recently about being a Small Smart agency that has attracted a lot of interest. The first was called “Why Small and Smart is the New Advertising Agency Model.” It was followed by “How to Become a Small Smart Agency.” A number of...
Mar 6, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, Networking, New Business Development, Public Relations, Social Networking |
A couple of weeks ago I wrote a Blog called “Why Small and Smart is the New Advertising Agency Model.” It has become one of my more popular blogs closely following my best read blog “It’s Time to Stop Networking.” Obviously some readers related to it. So in this time...
Feb 13, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development, Public Relations, Social Networking |
New business is a game of rejection and persistence. It is a low probability game. If there are four agencies in the pitch your chances are one in four. The fact that your agency really wants the account doesn’t improve your odds unless you convert that passion...
Feb 9, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development, Public Relations, Social Networking |
Would you invest and start an advertising agency today? I don’t think many people would. There must be an easier way to make money and earn a living. If you are crazy and wanted to do it, what type of agency would you start? Today I believe that a Small Smart Model...
Jan 17, 2011 | Finding a Job, Hank Blank, Job Search, Jobs, Marketing, Networking, New Business Development, Personal Branding, Public Relations, Purpose Driven Networking, Social Networking |
I have been networking for many years. I also speak on networking to companies and organizations across the country and often blog on networking. I have also had the adventure of raising my kids my myself for the past decade. This has resulted in a lot of former...
Jan 2, 2011 | Advertising Agencies, Digital Agencies, Finding a Job, Hank Blank, Job Search, Jobs, Marketing, Networking, Networking Tips, New Business Development, Personal Branding, Public Relations, Purpose Driven Networking, Social Networking |
I have been networking for many years. I also speak on networking to companies and organizations across the country and often blog on networking. This post recently appeared on the Marketing Executives Networking Group (MENG) blog site. So here are my tips and...
Dec 19, 2010 | Christmas, Finding a Job, Hank Blank, Job Search, Jobs, Marketing, Networking, New Business Development, Personal Branding, Public Relations, Purpose Driven Networking, Social Networking |
I have been networking for many years. I also often speak on networking to companies and organizations across the country. When it comes to purpose driven topics, first there was Rick Warren’s incredibly successful book called Purpose Driven Life which is one of the...
Dec 9, 2010 | Advertising Agencies, Digital Agencies, Finding a Job, Hank Blank, Job Search, Jobs, Marketing, Networking, New Business Development, Personal Branding, Public Relations, Social Networking |
I have been networking for many years. I also speak on networking to companies and organizations across the country. Often when I attend events I wonder why people who are on Facebook, Twitter, Linkedin and have Smart phones approach networking events as if they were...
Nov 22, 2010 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, Networking, New Business Development, Public Relations, Social Networking |
What’s Wrong with Client Agency Relationships? Often there is no romance. It is as simple as that. I’ve always used dating and relationship analogies in characterizing New Business and client agency relationships because I think there are simple analogies between...
