Sep 25, 2011 | Career, Finding a Job, Job Search, Jobs, Marketing, Networking, New Business, Personal Branding, Public Relations, Purpose Driven Networking, Social Media, Social Networking, Transition |
We have all heard of Multi-Level Marketing. Unfortunately many people approach networking in the same fashion and they think that the networks other people have built belong to them for their marketing purposes. Just because I am on Linkedin doesn’t mean I have been...
Aug 29, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, New Business, New Business Development, Public Relations, Small and Smart Agencies, Social Media, Social Networking |
Last week I posted a blog called Things That I Have Learned as an Agency Review Consultant. Just some perspectives from the reviews that I have been involved with that I thought could help both agencies and clients. I have conducted the Jenny Craig, Villeroy &...
Aug 21, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Interactive Agencies, Networking, New Business, New Business Development, Public Relations, Small and Smart Agencies, Small Smart Agencies, Transition |
I have conducted the Jenny Craig, Villeroy & Boch, and Raley’s Supermarkets agency reviews and many others. I began my career developing successful New Business programs for agencies. I love doing agency reviews because I have seen it from both sides of the...
Aug 14, 2011 | Career, Finding a Job, Job Search, Jobs, Marketing, Networking, New Business, New Business Development, Personal Branding, Public Relations, Purpose Driven Networking, Social Media, Social Networking, Transition |
I have met many people who are employed in the Pharma industry, financial services and many other fields who aren’t very actively participating in social media. Many people I encounter in these industries are very successful. Highly goal oriented, well compensated and...
Aug 4, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Interactive Agencies, Job Search, Jobs, Marketing, Networking, New Business, New Business Development, Personal Branding, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Networking, Transition |
1. Make your cases shorter and start with the results. Put the good stuff at the begining of your presentation. 2. If you were rushed at the end of your presentation and didn’t present some juicy morsels, you didn’t rehearse enough. 3. Every agency in the world has...
Jul 31, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Career, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, Networking, New Business, New Business Development, Personal Branding, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Transition |
1. New Business is about winning new clients. It has nothing to do with advertising. 2. PowerPoint presentations neuter you. 3. Leave the agency posse at home. Fewer is formidable. 4. Blow up your new business template. Solutions aren’t cookie cutter. 5. New business...
Jul 27, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Career, Digital Agencies, Finding a Job, Hank Blank, Interactive Agencies, Job Search, Jobs, Marketing, Networking, New Business, New Business Development, Personal Branding, Public Relations, Purpose Driven Networking, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Networking, Transition |
Let me ask you a simple question. Are you going to keep your current job for the rest of your life? Well, I don’t think so and neither do you. So how do you market yourself as a creative person? Your reel? How many new TV commercials have you produced in the last...
Jul 24, 2011 | Agency Review Consultant, Agency Reviews, Career, Finding a Job, Hank Blank, Job Search, Jobs, Networking, New Business, New Business Development, Personal Branding, Public Relations, Purpose Driven Networking, Social Media, Social Networking, Transition |
I blog and speak on networking often. I have also spent years networking as my primary way of building my business. I thought I would add something new to the mix and provide a recently shot short video on the Power of Networking. It is overview of what I have...
Jul 19, 2011 | Career, Finding a Job, Job Search, Jobs, Marketing, Networking, New Business, New Business Development, Personal Branding, Public Relations, Purpose Driven Networking, Social Media, Social Networking, Transition |
I have spoken to numerous organizations across the country for years on networking. Over the last few years many of these meetings are attended by people in transition looking for their next position. I am also one of the founders of Laguna Niguel Connectors that...
Jul 10, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Career, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, Networking, New Business, New Business Development, Personal Branding, Public Relations, Small and Smart Agencies, Small Smart Agencies |
I am lucky to have a unique perspective as I began my career working on New Business at major agencies in Canada and the U.S. I have also conducted agency reviews for a number of companies including Jenny Craig, Villeroy & Boch, and Raley’s Supermarkets. I see it...
