Are Marketers Still Stewards of the Brand?

I started working in the Advertising Business in the New Normal.  When I was a puppy and worked on my first account, McDonald’s, I was told that it was basically a privilege and to act and work accordingly. You were basically challenged to rise to the occasion. The...

Winning New Business is Easy. It Just Takes More Work.

Yes winning New Business is easy but it does take more work and that’s the catch because many agencies don’t or won’t work that hard. I have hunted for many agencies and have also conducted a number of reviews for companies like Jacuzzi and Jenny Craig. I really enjoy...

Successful Companies Will Train Their Employees to Network..

In the New Normal we live in a world where companies are cash rich but are slow to hire and banks are more liquid than they have ever been in decades but don’t lend money. Companies want loyal and motivated employees but will fire people at the drop of a hat....

Peeling the Onion of Agency New Business.

I am lucky to have a unique perspective about New Business as I began my career working on New Business at major agencies in Canada and the U.S. I have also conducted agency reviews for a number of companies including Jenny Craig, Jacuzzi, and Raley’s Supermarkets. I...

How Advertising Agencies Can Get More New Business.

I think I have a unique perspective on New Business Development because I have walked both sides of the street. I have been a successful new business hunter and have conducted agency searches for companies such as Jenny Craig, Raley’s Supermarkets and  Jacuzzi North...

What New Business People Can Learn from Don Draper.

Everybody certainly knows Mad Men and its leading character Don Draper, Creative Director of Sterling Cooper Draper Pryce.  I was listening to an NPR story recently about the launch of the new season.  In an excerpt from the new episode somebody ask Don what account...

How Linkedin Can Help Your Agency Connect with Search Consultants.

I have worked for many great agencies in my career.  I have also conducted agency searches for clients like Jenny Craig, Raley’s Supermarkets, and Jacuzzi. I believe I have a perspective from both sides of the street. Want more New Business in 2012 for your...

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