Nov 18, 2012 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, New Business, New Business Development |
I have met with a many advertising agencies both as an agency search consultant and as a New Business Development person. I have attended numerous conferences and have heard a variety of client and agency speakers all say the same thing. Most advertising agencies...
Nov 8, 2012 | Advertising Agencies, Agency Review Consultant, Agency Reviews, CMO, Hank Blank, Networking, New Business, New Business Development, New Business process. |
It is great to have perspective in business and in life. I have learned a lot about the ways agencies hunt from my hunting experiences and being an agency review consultant. I often see many new business efforts that are a total waste of time. I could be talking on...
Oct 31, 2012 | Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, New Business, New Business Development, Social Networking |
The most game changing word in new business is one that advertising, digital and PR agencies rarely use. It is NO. Yes. NO. Agencies need to say NO more often in New Business. I can’t do that you say. I am a yes person. It’s time to change. The industry has...
Oct 27, 2012 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Change, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Small and Smart Agencies, Small Smart Agencies |
I went to a very interesting New Business Conference this week sponsored by Think LA and Mirren. A number of speakers from different agencies focused on the common problems facing the industry. The move to more project based assignments versus AOR relationships,...
Oct 16, 2012 | Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
The Advertising Industry is a very interesting game. If you love ideas and innovation and change and craziness and stimulating people then it is a great field for you. But, it is also a crazy business that often gives away their creativity for free. Yet, in any city...
Oct 9, 2012 | Hank Blank, Networking, New Business Development, Social Networking |
This is a post that I wrote as a guest blogger for Marketing Executives Networking Group (MENG) recently. I am a marketing Solopreneur. I am known as a big networker. It took many years to build my network. Many morning meetings when other people were getting out of...
Sep 23, 2012 | Hank Blank, Networking, New Business Development, Social Networking |
I wrote a blog recently called One Dimensional Networking that generated a number of comments. One reader, Jo Lynn Deal, posted an interesting observation and brought up a descriptor that I hadn’t heard applied to networking. It was the concept of a “netweaver” who...
Aug 25, 2012 | Career, Finding a Job, Great Recession, Hank Blank, Linkedin, Networking, New Business Development, New Normal, Social Media, Social Networking, Well Networked Companies |
I had a light bulb moment one time. The switch was turned on by a great guide that helps from time to time. Like all self employed people during the Great Recession I was chasing the Yankee Dollar. I was going through the desert looking for the oasis of money. My...
Aug 12, 2012 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Agency Training, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Public Relations, Small and Smart Agencies, Social Networking |
I know and meet with lot of agency people in a variety of spaces including advertising, the digital world, and public relations. Some are small and smart, some fall in the middle and some are large. I have been a New Business hunter for years and I have conducted...
Jun 17, 2012 | Best Way to Get a Job, Career, Finding a Job, Hank Blank, Linkedin, Networking, New Business Development, Social Networking, Well Networked Companies, Working |
I network and speak on networking often. I included a truism that somebody sent me years ago in a recent blog I wrote on The Currencies of Networking. It was that “The Opposite of Networking is Not Working.” My thanks to the person who sent me that a few years ago....
