Oct 27, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, New Business Development |
I was up in Santa Monica the other day meeting with an agency that somebody referred me to. The referral was my foot in the door and my online presence was my validation. I started that presence a decade ago. I turned left onto Santa Monica Boulevard and Sheryl Crow...
Aug 2, 2013 | Advertising Agencies, Agency Searches, Hank Blank, New Business Development |
I don’t hear the term Renaissance Man much these days. The ad world I grew up in was populated by a lot of renaissance men and renaissance women. They were interesting and sometimes imposing people who knew a little about a wide array of subject areas. They had...
Jun 8, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, New Business Development |
A friend of mine shared an agency RFP with me today. It’s been circulating around the town although the client thinks it is a secret. He got it from a client who was excited to include them as part of their search. He had a conflict so he wasn’t going to participate...
Jun 2, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I was having lunch with a client friend the other day. He bought. He works for a well-known National company. The talk turned to advertising agencies as it often does. He had been at his position for almost a year. I played a small role in helping him get his...
May 4, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
When I conduct an agency search for a client one of the first things I ask them is does it matter where the agency is located? Some say within an hour air travel. Some say wherever the best agency is that meets our needs. And on one occasion a client selected an...
Apr 26, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
First, I am lying. It’s the ad business. There are no sure fire tips for agencies to acquire New Business. Sorry. I know a lot about New Business, because I have hunted New Business for many agencies. Some successfully, and some unsuccessfully. I’m generally...
Apr 21, 2013 | Hank Blank, Networking, New Business Development, Social Networking |
We have all read the stats. A billion people on Facebook, hundreds of millions on Twitter and LinkedIn. Billions of blogs including this one. I was reading an article in the New York Times this morning on my iPad while lying in bed. I had to make sure I wasn’t...
Apr 16, 2013 | Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, Marketing, Networking, New Business Development |
I was having an early morning coffee with a client the other day. Today clients often have very early morning Starbucks because they have a lot to do with fewer resources to accomplish them. He was sharing with me a story about one of his clients. Yes clients have...
Apr 4, 2013 | Advertising Agencies, Agency Principals, Hank Blank, New Business Development, Social Networking |
There is an expression we have all heard. Are you in the business or on top of the Business? When you work for an agency it is critically important for you to be in the business. You see the security of an advertising, PR or digital employee is often based on how...
Mar 21, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
Once upon a time advertising agencies ruled. Clients didn’t quite understand them but knew they needed them. Being with agencies was fun and amazing and insightful. It was the best part of a client’s day. Agencies were different from clients. Agencies were in...
