Why it’s a good time for clients to conduct an Agency Evaluation.
Why it’s a good time for clients to conduct an Agency Evaluation.
How to do an Agency Search that will leave the losing agencies loving your company.
Part of my scope of marketing services is conducting agency reviews or searches. I have worked with Jenny Craig, Villeroy & Boch, and recently with Raley’s Supermarkets. Before you do a review reflect a bit. Agency people are just like you except they are on the...Network with Diversity in Mind
I have been networking for years and speak on networking across the country. Networking is my primary business development tool for my marketing business. This has lead to a very large network and 9000 contacts in my iPhone. People go oh and ah and are impressed. ...Why Agencies Shouldn't Chase Agency Search Consultants
I have conducted the Jenny Craig, Villeroy & Boch, and Raley’s Supermarkets agency reviews. As I am pretty easy to find on the Internet, I get calls from agencies all the time asking me how they can get on my list. I say, “Consider yourself on it because it...Networking Isn't About Going to an Event.
Most people have no clue on how to network. They think that networking is about going to an event but effective networking is more about a way of life. To be a real good networker you need to live with an attitude of engagement and always be connecting with the...What's Wrong With Agency Review RFP's.
As an agency search consultant I talk to a lot of agency principals and New Business people and one of the biggest frustrations they voice is that many RFP’s are too long, too detailed, and require too much work and I agree. One of the biggest mistakes that clients...Why I Network With People in Transition
Why Networking with People in Transition should be part of your networking strategy
Why Clients Shouldn’t Conduct Their Own Agency Reviews.
I have read that 75% to 80% of clients do their own reviews and they shouldn’t. Why? Because clients can’t possibly be current on the agency landscape that is changing quickly and dynamically. The agency world is much different than it was yesterday. Yes things are...Networking Tip. It's Time to Take Your Business Cards Out Of Your Wallet
One of the biggest mistakes that people make in networking is that they don’t hand out enough cards and don’t know how to effectively use them
Don't Let Your Business Cards Weaken Your Personal Brand
One of the biggest mistakes that people make in networkign is having weak business cards. Your business cards are one of your most important brand assets. Treat them that way.