Jul 10, 2021 | Advertising, Agency Review Consultant, New Business Development |
Chemistry is one of the most important factors in winning a piece of business and one of the most elusive. It is never included in the RFP as an ask. Nonetheless when I have done reviews, I often hear clients say after the agency leaves. “I liked their team.” “I...
Nov 25, 2020 | Advertising Agencies, Agency Review Consultant, New Business Development |
What’s the Best Way to Get New Business. It’s Referrals but most agencies prefer to send emails to total strangers/
Aug 7, 2019 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, New Business Development |
I saw a presentation the other day from an Advertising Technology supplier. It focused on how quickly automated technology platforms have exploded. Kind of overwhelming. Most of you have seen the slide. The sea of logos. I saw if first maybe a decade ago and people...
Oct 17, 2018 | Advertising, Advertising Agencies, New Business Development |
I have sat in many New Business pitches. The clients sitting around the table. Everyone making nice to create chemistry. Jokes aplenty. The best dressed day of the week for sure at the agency. One of the highlights used to be the playing of the agency reel. This...
Jun 7, 2018 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, New Business Development |
I believe in a three P process to develop an effective New Business Process for your agency. Plan. Promote. Pursue. The first P is Plan which most agencies don’t do. The second P in developing an effective new business plan is promoting your agency. Most agencies...
Jun 3, 2018 | Advertising, Advertising Agencies, Hank Blank, New Business Development |
I believe in a three P process for New Business. Plan. Promote. Pursue. I wrote a blog recently that was part one in this series of blogs and videos on How to Develop an effective New Business Plan for your agency. The first P is Plan which most agencies don’t do....
May 31, 2018 | Advertising Agencies, Agency Review Consultant, New Business Development, New Business Plan |
I know a fair a fair amount about the agency new business process. I have conducted agency reviews for clients like Jenny Craig, Toyo Tires, Raley’s Supermarkets, Jacuzzi among other companies. I have also been a hunter for agencies and my consulting practice for...
Apr 6, 2018 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, New Business Development |
I had a coffee the other day with somebody who once had the lead spot at a large agency. He had worked in the show. You get the drift. Somebody who had seen a lot. We often talk about Agency New Business. He shared that that he had been in a hundred pitches over the...
Mar 3, 2018 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, New Business Development |
I have shared a lot of content about the New Business process including How Much Is a New Business Person Worth in the New Normal? Effective Agency New Business people are very hard to find. The position is very challenging because everybody wants quick results....
Feb 1, 2018 | Advertising Agencies, Hank Blank, Marketing, New Business Development |
I am not talking about how well you know your client. I am talking about how deep and wide your clients know you. How deep do your client relationship roots and tentacles go within their organization? Does your clients’ President know the name of your agency? Have...
