Nov 9, 2013 | Advertising Agencies, Hank Blank, Marketing |
I had lunch the other day with an advertising agency owner. I showed him some resumes of potential candidates for a position he had been trying to fill for a long time. He scanned one with his finger and said that the person had only worked at some companies for a...
Aug 15, 2013 | Advertising Agencies, Digital Agencies, Hank Blank, Marketing, Networking |
I have been doing a lot of recruiting and talent sourcing these days. Another way to leverage my network. Still hunting and connecting which I love to do but in another way. The ad world has changed a lot and at the same time some stayed the same. One thing that has...
Jun 30, 2013 | Advertising Agencies, Hank Blank, Marketing |
I remember the Dot-Com Boom and the Dot-Com Bust. It wasn’t that long ago. The Dot-Com Boom didn’t last that long. During the boom good people were hard to find. Even those who hardly fogged the mirror wanted much more money than they were worth. However that came...
Jun 15, 2013 | Hank Blank, Marketing |
There is no doubt that the financial industry caused the New Normal in September of 2008 when Lehman Brothers went down or maybe even earlier. I remember when it happened. I happened to be in Buenos Aires buying a kitchen timer in the shape of a rotund chef and the...
Jun 2, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I was having lunch with a client friend the other day. He bought. He works for a well-known National company. The talk turned to advertising agencies as it often does. He had been at his position for almost a year. I played a small role in helping him get his...
May 4, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
When I conduct an agency search for a client one of the first things I ask them is does it matter where the agency is located? Some say within an hour air travel. Some say wherever the best agency is that meets our needs. And on one occasion a client selected an...
Apr 26, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
First, I am lying. It’s the ad business. There are no sure fire tips for agencies to acquire New Business. Sorry. I know a lot about New Business, because I have hunted New Business for many agencies. Some successfully, and some unsuccessfully. I’m generally...
Apr 16, 2013 | Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, Marketing, Networking, New Business Development |
I was having an early morning coffee with a client the other day. Today clients often have very early morning Starbucks because they have a lot to do with fewer resources to accomplish them. He was sharing with me a story about one of his clients. Yes clients have...
Apr 7, 2013 | Great Recession, Hank Blank, Job Hunting, Marketing, Networking, Social Networking |
I was at Starbucks the other day. Starbucks is the official office of the New Normal. It is filled by people who are working all day long without paying rent. There’s free Wi-Fi as well. I walked by a fellow who was talking to some colleagues. The words that...
Mar 21, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
Once upon a time advertising agencies ruled. Clients didn’t quite understand them but knew they needed them. Being with agencies was fun and amazing and insightful. It was the best part of a client’s day. Agencies were different from clients. Agencies were in...
