Aug 17, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, Networking, New Business Development, Social Networking |
I have conducted agency reviews for clients like Jenny Craig and Toyo Tires. I was the fly on the wall. I have won lots of New Business for agencies and supported myself for over a decade by creating my own salary. So here are the key secrets I have discovered about...
Jul 26, 2014 | Advertising Agencies, Agency Principals, Digital Agencies, Hank Blank, Marketing |
These are great days for talented digital folks. Most companies want successful lead gen campaigns as they continue to allocate more dollars to the wonderful world of digital. Unfortunately they are spending less overall. When I try to recruit programmers I can find...
Jun 29, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development, Social Networking |
Yes we all live in the New Normal. The starting date was September 15th 2008 when Lehman Brothers went down. The largest bankruptcy filing in the U.S. as Lehman had a value of 600 billion. I am not that good at Math but if you multiplied the 17 Million people that...
Jun 18, 2014 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I received an email blast today from Advertising Age about Cramer-Krasselt resigning the Panera Bread Account. The article leaked an internal memo saying that the Client Was Too Much even in this crazy business. Enough is enough. How many times have we all felt that...
Jun 8, 2014 | Account Executive, Account Management, Advertising, Advertising Agencies, Agency Principals, Agency Review Consultant, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I was doing some recruiting the other day. Trying to find some folks. I like to feel the happiness of successful human outcomes. I reached out to some people I was connected with on LinkedIn. I sent an e mail to one agency that I didn’t know well. I told him that I...
Jun 4, 2014 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I could have called this article Does Your Agency Have Vision or Passion or Leadership? What most agencies think is vision is a positioning line. Vision isn’t copy. Vision is a belief that translates into action. It is an ethic that fosters a culture and an...
Mar 23, 2014 | Digital Agencies, Hank Blank, Marketing, Social Networking |
I got one of my numerous emails today. The article said that the Internet was 25 years old this month. We have all seen the stats. There are trazillions of emails sent every day, a billion people on Facebook, billions of searches daily. I have a PowerPoint of my own...
Feb 9, 2014 | Advertising Agencies, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
New Business in the Agency game is a very tough road. It is a game comprised largely of rejection if you are in a pitch with other agencies. That is why that is not the optimum way of getting New Business. I know. I have hunted for New Business all my life. I am a...
Jan 12, 2014 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, Marketing, New Business Development |
I have conducted agency reviews for a number of great companies. I have read that 80% of clients conduct their own agency reviews and don’t use a consultant. Most agencies think that the process is flawed. Most clients don’t get that because they aren’t...
Dec 17, 2013 | Advertising, Advertising Agencies, Agency Evaluations, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, Marketing, New Business Development |
This is a blog I recently wrote for Marketing Executives Networking Group. Now I imagine that if you were an agency owner reading this you could be a touch frustrated. You might respond, “Look I am right here. I am easy to find.” But that is not always the...
