Jan 13, 2013 | Account Executive, Account Management, Advertising Agencies, Agency Training, Career, Digital Agencies, Hank Blank, HR, Managing Agencies., Public Relations |
Something is missing in advertising today: training. It used to be the basic foundation of how agencies operated. It provided direction to all. Unfortunately, there is no training anymore. Nada. Zero. Here are your business cards, here is your cube or office, there is...
Nov 27, 2012 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Agency Training, Hank Blank, Managing Agencies., New Business, New Business Development, New Business process., Small and Smart Agencies |
I was born an advertising guy. I found the business a playfield of bliss, elixir, quicksand and mire; elation and elevation. It was an industry of magic and alchemy and fact based decision making – that’s why JWT’s symbol of an owl and a lamp always resonated...
Oct 27, 2012 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Change, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Small and Smart Agencies, Small Smart Agencies |
I went to a very interesting New Business Conference this week sponsored by Think LA and Mirren. A number of speakers from different agencies focused on the common problems facing the industry. The move to more project based assignments versus AOR relationships,...
Sep 5, 2012 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Branding, CMO, Hank Blank, Managing Agencies., Marketing |
One of the things I like to do is to conduct agency reviews or searches for clients. I have conducted reviews for Toyo Tires, Jacuzzi, Jenny Craig and other companies. I get to go on a great journey of learning that I generally share on my blogs. Agency reviews are...
Aug 28, 2012 | Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, CEO's, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business process., Public Relations |
These are interesting and challenging times for Marketers. I recently read in the Harvard Business Review that Marketing is Dead. The article cites that CEOs have lost all patience. In a study of 600 CEOs and decision makers by the London-based Fournaise Marketing...
Aug 12, 2012 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Agency Training, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Public Relations, Small and Smart Agencies, Social Networking |
I know and meet with lot of agency people in a variety of spaces including advertising, the digital world, and public relations. Some are small and smart, some fall in the middle and some are large. I have been a New Business hunter for years and I have conducted...
Mar 20, 2012 | Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Branding, CEO's, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Networking |
I have worked for many great agencies in my career. I have also conducted agency searches for clients like Jenny Craig, Raley’s Supermarkets, and Jacuzzi. I believe I have a perspective from both sides of the street. I reach out to agencies all the time and this...
Feb 4, 2012 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Career, CMO, Consulting, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, Networking, New Business |
A friend of mine in Chicago Steve Congdon suggested I write a blog on the type of network a New Business person should have to be successful. Steve provides New Business Coaching services for agencies. I have worked for many great agencies in my career. I have also...
Jan 22, 2012 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Agency Training, Branding, Client, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, Networking, New Business, New Business Development, New Business process., Product Managers, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Networking |
I walk both sides of the street in the advertising and marketing worlds. This comes from my years as an agency person pursuing New Business and my experiences as an agency search consultant. It is no secret that sometimes these relationships can often be strained and...
Jan 14, 2012 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Branding, Client, Clients, CMO, Consulting, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Product Managers, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Networking |
The Things Agencies Should Stop and Start Doing. I know a lot of advertising, public relations and digital agencies. This comes from my years as an agency person pursuing New Business and my experiences as an agency search consultant. I have also spoken to many AAF...
