Aug 21, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Interactive Agencies, Networking, New Business, New Business Development, Public Relations, Small and Smart Agencies, Small Smart Agencies, Transition |
I have conducted the Jenny Craig, Villeroy & Boch, and Raley’s Supermarkets agency reviews and many others. I began my career developing successful New Business programs for agencies. I love doing agency reviews because I have seen it from both sides of the...
Aug 8, 2011 | Advertising Agencies, Career, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, Networking, Personal Branding, Public Relations, Purpose Driven Networking, Social Media, Social Networking, Transition |
Would your Board be pleased if they knew your company’s brand’s investment was being managed by 22 year olds on social media? Are they good stewards of the brand? What if your company’s audit was done by the newest employee at your accounting firm? Who sets...
Aug 4, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Interactive Agencies, Job Search, Jobs, Marketing, Networking, New Business, New Business Development, Personal Branding, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Networking, Transition |
1. Make your cases shorter and start with the results. Put the good stuff at the begining of your presentation. 2. If you were rushed at the end of your presentation and didn’t present some juicy morsels, you didn’t rehearse enough. 3. Every agency in the world has...
Jul 31, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Career, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, Networking, New Business, New Business Development, Personal Branding, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Transition |
1. New Business is about winning new clients. It has nothing to do with advertising. 2. PowerPoint presentations neuter you. 3. Leave the agency posse at home. Fewer is formidable. 4. Blow up your new business template. Solutions aren’t cookie cutter. 5. New business...
Jul 27, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Career, Digital Agencies, Finding a Job, Hank Blank, Interactive Agencies, Job Search, Jobs, Marketing, Networking, New Business, New Business Development, Personal Branding, Public Relations, Purpose Driven Networking, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Networking, Transition |
Let me ask you a simple question. Are you going to keep your current job for the rest of your life? Well, I don’t think so and neither do you. So how do you market yourself as a creative person? Your reel? How many new TV commercials have you produced in the last...
Jul 10, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Career, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, Networking, New Business, New Business Development, Personal Branding, Public Relations, Small and Smart Agencies, Small Smart Agencies |
I am lucky to have a unique perspective as I began my career working on New Business at major agencies in Canada and the U.S. I have also conducted agency reviews for a number of companies including Jenny Craig, Villeroy & Boch, and Raley’s Supermarkets. I see it...
Jun 29, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Career, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, New Business, New Business Development, Personal Branding, Public Relations, Small and Smart Agencies, Small Smart Agencies |
I am lucky to have a unique perspective because I began my career working on new business at major agencies in Canada and the U.S. I have also conducted agency reviews for a number of companies including Jenny Craig, Villeroy & Boch, and Raley’s Supermarkets. My...
May 28, 2011 | Advertising Agencies, Agency Reviews, Career, Digital Agencies, Finding a Job, Hank Blank, Interactive Agencies, Job Search, Jobs, Networking, New Business Development, Personal Branding, Purpose Driven Networking, Social Networking, Transition |
I have spoken to companies and organizations across the country on networking. I didn’t start that way. I started like everyone else by going to networking events with friends and talking to people I know. I was socializing but I called it networking. People always...
May 25, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Career, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, Networking, New Business, New Business Development, Personal Branding, Public Relations, Purpose Driven Networking, Small and Smart Agencies, Small Smart Agencies, Social Media, Transition |
I’ve heard it time and time again, from many agency principals across the country on how they are the Cobbler’s Children. First, I am truly amazed that many of these agency principals impress me with their knowledge and their smarts, yet they acknowledge dumping...
May 17, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Interactive Agencies, Marketing, Networking, New Business, New Business Development, Personal Branding, Public Relations, Purpose Driven Networking, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Networking |
In order to succeed today, advertising, public relations and digital agencies need to be core and connected. I live in Orange County, the heart of the action sports industry. If you are part of that industry you must be core. My buddy Vipe Desai, who is certainly...
