Jun 24, 2014 | Hank Blank, Networking, New Normal |
I know the Recession well. I remember sitting in a Starbucks with some friends in Laguna Niguel in August 2008 and taking about starting a networking group to help people in transition. Snap your fingers and Laguna Niguel Connectors has almost 4000 members. People...
Jun 18, 2014 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I received an email blast today from Advertising Age about Cramer-Krasselt resigning the Panera Bread Account. The article leaked an internal memo saying that the Client Was Too Much even in this crazy business. Enough is enough. How many times have we all felt that...
Jun 8, 2014 | Account Executive, Account Management, Advertising, Advertising Agencies, Agency Principals, Agency Review Consultant, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I was doing some recruiting the other day. Trying to find some folks. I like to feel the happiness of successful human outcomes. I reached out to some people I was connected with on LinkedIn. I sent an e mail to one agency that I didn’t know well. I told him that I...
Jun 4, 2014 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I could have called this article Does Your Agency Have Vision or Passion or Leadership? What most agencies think is vision is a positioning line. Vision isn’t copy. Vision is a belief that translates into action. It is an ethic that fosters a culture and an...
Jun 3, 2014 | Account Executive, Account Management, Advertising, Advertising Agencies, Digital Agencies, Hank Blank |
I know many creative people because I like hanging with creative folks. I meet them when they are on the beach, when they are working or looking for new work. I meet them when I conduct agency reviews. I meet them at events if they come out as well as online. When I...
Apr 1, 2014 | Career, Career Advice, Career Planning, Career Success, Career Tips, Hank Blank |
I got a couple of emails recently. Both had graduated from the same school decades apart. One introduced to me a young man who had recently graduated and was looking for a job. A solid networking strategy is to reach out to your Alumni. I went to the University of...
Mar 23, 2014 | Digital Agencies, Hank Blank, Marketing, Social Networking |
I got one of my numerous emails today. The article said that the Internet was 25 years old this month. We have all seen the stats. There are trazillions of emails sent every day, a billion people on Facebook, billions of searches daily. I have a PowerPoint of my own...
Mar 9, 2014 | Hank Blank |
I got some emails from people in the Old Normal this week. I don’t live there anymore. I left it long ago. I didn’t see much of a future there for me. The incoming emails came like rockets almost one after another. I wanted to duck for cover. They were from...
Feb 21, 2014 | Hank Blank, Networking, Networking Tips, Social Networking |
I love to network. I do it all the time. I have spoken to companies, schools and organizations across the country for years. I guess that is why I am connected with thousands of people on LinkedIn. It surprises people but doesn’t surprise me as I was the guy waking...
Feb 9, 2014 | Advertising Agencies, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
New Business in the Agency game is a very tough road. It is a game comprised largely of rejection if you are in a pitch with other agencies. That is why that is not the optimum way of getting New Business. I know. I have hunted for New Business all my life. I am a...
