Mar 30, 2017 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, New Business Development |
When you get a new client. No I am not talking about a new client win. I am talking about when your existing client hires a new marketing lead. Then it’s all hands on deck. This is not about business as usual. This time is more important than a pitch because it is...
Jan 24, 2017 | Hank Blank, Networking |
I am a networker. There is no doubt of that. No false fact. I have many networking blogs, videos, press releases and have spoken on the topic of networking across the country. I have skin in the networking game. I live in Orange County CA where there is statue of...
Jan 1, 2017 | Advertising, Hank Blank |
It is going to be quite a dance. Kellogg’s had to do some good tap dancing when it found out its ads appeared on Breitbart.com. It immediately pulled its ads from the site. The site is run by Steve Bannon a key advisor to Trump during the election and currently his...
Dec 7, 2016 | Hank Blank, Networking, Social Networking |
You can’t hop back on only when it suits you. We all know the old adage that once you learn to ride a bike you can ride a bike forever even if you haven’t done it for a while. Networking isn’t the same easy street. A data base of people that you can access from time...
Sep 9, 2016 | Hank Blank |
I got an invite the other day to speak to a transition group. I spoke there a few years ago. Time ebbs and flows but there are always people in transition. It just that the light of the news doesn’t always shine on them when times are good. It struck me that many...
Jan 31, 2016 | Advertising, Advertising Agencies, Agency Review Consultant, New Business, New Business Decks |
Sure it does in the short term but it doesn’t mean much in the long term if your agency is committed to your vision. I have conducted a fair amount of agencies searches over the years. Jenny Craig, Jacuzzi, Toyo Tires and Villeroy & Boch to name a few. I first met...
Nov 1, 2015 | Agency Reviews |
Automated Marketing, Lead Generation, CRM, Database Marketing is all the rage today. Let the internet do it Mikey. I learned a lot about automated marketing when I was conducting an agency review for j2 Global a few years ago. They offer products like eFax, eVoice and...
Jun 3, 2015 | Advertising, Advertising Agencies, Agency Reviews, New Business |
I know a lot about advertising and digital agency websites and their online presence. When I am conducting an agency review I check out a lot of agency websites. When I am helping agencies find great talent, I check out their websites and their LinkedIn game. When...
Mar 17, 2015 | Advertising Agencies, Agency Reviews, Clients |
All agencies used to love to cite long term relationships. Why Not. Proctor & Gamble, Unilever and GM have relationships that began in the 19020’s. But Cinderella is gone. Advertising agencies relationships are getting shorter in tenure these days. A clear trend...
Feb 8, 2015 | Hank Blank, Networking, Networking Tips |
Yes You Don’t Know Me. Painful. I went to a networking event where I have spoken before. Around the time the iPhone was launched in 2007. Ancient history. I didn’t know as many people as I thought I would. None of the regulars came up to me and said “Hi Hank, how are...
