Should Marketers Conduct Their Own Agency Searches?

Aug 28, 2012 | Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, CEO's, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business process., Public Relations | 2 comments

These are interesting and challenging times for Marketers.  I recently read in the Harvard Business Review that Marketing is Dead. The article cites that CEOs have lost all patience. In a study of 600 CEOs and decision makers by the London-based Fournaise Marketing...

Is Networking A First Thought or an Afterthought?

Aug 25, 2012 | Career, Finding a Job, Great Recession, Hank Blank, Linkedin, Networking, New Business Development, New Normal, Social Media, Social Networking, Well Networked Companies | 1 comment

I had a light bulb moment one time.  The switch was turned on by a great guide that helps from time to time. Like all self employed people during the Great Recession I was chasing the Yankee Dollar.  I was going through the desert looking for the oasis of money. My...

Lessons from the Great Recession.

Jul 14, 2012 | Career, Finding a Job, Fired, Great Recession, Hank Blank, HR, Job Hunting, Job Hunting Tips, Job Search, Jobs, Linkedin, Networking, Personal Branding, Social Networking, Transition, Well Networked Companies | 6 comments

I learned a lot from the Great Recession. A lot. It was a very difficult time for many people and continues to be for many that haven’t emerged. I have spoken to many transition groups multiple times and have met with countless people during those years. It is not...

It's Not About Who You Know. It's About Who Knows You.

Jul 5, 2012 | Agency Relationships, Best Way to Get a Job, CMO, Hank Blank, Job Hunting, Networking, New Business, New Normal, Personal Branding, Social Media, Well Networked Companies | 4 comments

I was having dim sum the other day with Debbie Moysychyn a consummate networker.  Debbie shared one of her networking truism that resonated with me.  She said, “It is Not About Who You Know. It’s Who Knows You.” I let that sink in while I was having a bite of Har Gau....

First Impressions.

Jun 24, 2012 | Branding, Career, Finding a Job, Hank Blank, Job Hunting, Job Hunting Tips, Job Search, Jobs, Linkedin, Networking, New Normal, Personal Branding, Social Media, Social Media Experts, Social Networking, Transition | 1 comment

So what creates your first impression? In the Old Normal it may have been your appearance. That is why we had expressions like “Dress for Success,” and we all spent lots of money on nice suits and ties or business suits for women. Today in the New Normal your first...

The Opposite of Networking is Not Working.

Jun 17, 2012 | Best Way to Get a Job, Career, Finding a Job, Hank Blank, Linkedin, Networking, New Business Development, Social Networking, Well Networked Companies, Working | 9 comments

I network and speak on networking often.  I included a truism that somebody sent me years ago in a recent blog I wrote on The Currencies of Networking.  It was that “The Opposite of Networking is Not Working.”  My thanks to the person who sent me that a few years ago....

The Currencies of Networking.

Jun 13, 2012 | Best Way to Get a Job, Career, Change, Finding a Job, Fired, Graduates, Hank Blank, Job Hunting, Job Hunting Tips, Job Search, Jobs, Networking, New Business, New Business process., New Normal, Personal Branding, Purpose Driven Networking, Social Media, Social Media Experts, Social Networking, Transition, Well Networked Companies, Working | 1 comment

I listened to a webinar today put on by Keith Ferrazi a master networker.  He wrote a book published in 2005 called Never Eat Alone. I think I bought it at Borders. That was before the world melted and we moved to the New Normal except for Borders.  That was a very...

The Best Companies To Work For

Jun 7, 2012 | Best Companies to Work For, Finding a Job, Fired, Hank Blank, Networking, New Business, New Normal, Purpose Driven Networking, Social Media, Successful Companies, Well Networked Companies | 2 comments

I am sure that wherever you live there are publications that yearly publish their list of Best Companies to Work For. Both OC Metro and the OC Register do in my hood. CNN and Fortune have their lists as well. We have all read about the great perks like free food, on...

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