Nov 8, 2012 | Advertising Agencies, Agency Review Consultant, Agency Reviews, CMO, Hank Blank, Networking, New Business, New Business Development, New Business process. |
It is great to have perspective in business and in life. I have learned a lot about the ways agencies hunt from my hunting experiences and being an agency review consultant. I often see many new business efforts that are a total waste of time. I could be talking on...
Oct 31, 2012 | Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, New Business, New Business Development, Social Networking |
The most game changing word in new business is one that advertising, digital and PR agencies rarely use. It is NO. Yes. NO. Agencies need to say NO more often in New Business. I can’t do that you say. I am a yes person. It’s time to change. The industry has...
Oct 27, 2012 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Change, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Small and Smart Agencies, Small Smart Agencies |
I went to a very interesting New Business Conference this week sponsored by Think LA and Mirren. A number of speakers from different agencies focused on the common problems facing the industry. The move to more project based assignments versus AOR relationships,...
Oct 16, 2012 | Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
The Advertising Industry is a very interesting game. If you love ideas and innovation and change and craziness and stimulating people then it is a great field for you. But, it is also a crazy business that often gives away their creativity for free. Yet, in any city...
Oct 9, 2012 | Hank Blank, Networking, New Business Development, Social Networking |
This is a post that I wrote as a guest blogger for Marketing Executives Networking Group (MENG) recently. I am a marketing Solopreneur. I am known as a big networker. It took many years to build my network. Many morning meetings when other people were getting out of...
Sep 29, 2012 | Best Companies to Work For, Best Way to Get a Job, Career, Career Success, Change, Finding a Job, Fired, Great Recession, Hank Blank, Job Hunting, Job Hunting Tips, Job Search, Jobs, Networking, New Normal, Personal Branding, Social Networking, Successful Companies, Working |
I read an interesting article by Jan Norman in the OC Register today on Solopreneurs. Yes, I get the OC Register and the LA Times delivered. I read the article after I scanned the New York Times and the Globe and Mail on my iPad. Now I have written about How to Create...
Sep 23, 2012 | Hank Blank, Networking, New Business Development, Social Networking |
I wrote a blog recently called One Dimensional Networking that generated a number of comments. One reader, Jo Lynn Deal, posted an interesting observation and brought up a descriptor that I hadn’t heard applied to networking. It was the concept of a “netweaver” who...
Sep 19, 2012 | Career, Career Success, Hank Blank, Linkedin, Networking, New Business |
I had a networking meeting at Starbucks the other day with a smart person. She is in professional services and is probably very successful. She lives in a nice beach community and drives a nice car. She didn’t seem very comfortable, but days can be like that: Life...
Sep 14, 2012 | Career Success, Finding a Job, Fired, Great Recession, Hank Blank, Networking, New Normal |
I meet with a lot of people. I am a networker. I speak on networking across the country and get to meet with a variety of different people from lots of places. Networking creates the path in my life journey. Occasionally networking sessions can be more like therapy...
Sep 5, 2012 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Branding, CMO, Hank Blank, Managing Agencies., Marketing |
One of the things I like to do is to conduct agency reviews or searches for clients. I have conducted reviews for Toyo Tires, Jacuzzi, Jenny Craig and other companies. I get to go on a great journey of learning that I generally share on my blogs. Agency reviews are...
