Jan 13, 2013 | Account Executive, Account Management, Advertising Agencies, Agency Training, Career, Digital Agencies, Hank Blank, HR, Managing Agencies., Public Relations |
Something is missing in advertising today: training. It used to be the basic foundation of how agencies operated. It provided direction to all. Unfortunately, there is no training anymore. Nada. Zero. Here are your business cards, here is your cube or office, there is...
Jan 4, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, Marketing, Networking, New Business, New Business Development, New Business process., Social Networking |
I had coffee the other day with a marketing consultant who shared an interesting thought with me: he feels that young account people today don’t really get to know their clients, and don’t know how to build relationships. He blamed it on the way agencies communicate...
Dec 28, 2012 | Hank Blank, Networking, New Business Development, Social Networking, Well Networked Companies |
Of course you do, everyone does – but will yours actually happen? We all know that most New Year’s resolutions never materialize; change requires taking action. Intentions often get pushed aside when we choose expediency in our lives. So here are some networking...
Dec 14, 2012 | Great Recession, Hank Blank, New Normal |
I live in the New Normal. I think I got here before a lot of people, when I started my marketing consulting business back in February 2001. We had just witnessed the dot-com bubble, and 9/11 was coming up. Maybe I have lived in the New Normal all my life. Time is...
Dec 13, 2012 | Account Management, Advertising Agencies, Agency Evaluations, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Agency Training, Career Success, CMO, Digital Agencies, Hank Blank, New Business, New Business Development, New Business process. |
I have heard a lot of stories during my advertising career. When I did a review for a client a few years ago I remember a client telling me about a meeting they had with their agency in New York before they announced that they were doing a review. They had scheduled...
Dec 1, 2012 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, CMO, Hank Blank, New Business Development |
I like talking to agencies and to clients. Always learn a lot with a little listening. I was talking to my agency friends at Tag in Philadelphia the other day. We were having a proper chat. They shared a story about a recent New Business pitch that they made with a...
Nov 27, 2012 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Agency Training, Hank Blank, Managing Agencies., New Business, New Business Development, New Business process., Small and Smart Agencies |
I was born an advertising guy. I found the business a playfield of bliss, elixir, quicksand and mire; elation and elevation. It was an industry of magic and alchemy and fact based decision making – that’s why JWT’s symbol of an owl and a lamp always resonated...
Nov 21, 2012 | Finding a Job, Fired, Hank Blank, Job Hunting Tips, Job Search, Networking, New Normal |
I am one of the Founders of Laguna Niguel Connectors. I remember the original touch point as if was today but I could be all wrong. It was in the summer of 2008. Somebody introduced me to Randy Miller and we had a Starbucks in my hood called Laguna Niguel....
Nov 18, 2012 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, New Business, New Business Development |
I have met with a many advertising agencies both as an agency search consultant and as a New Business Development person. I have attended numerous conferences and have heard a variety of client and agency speakers all say the same thing. Most advertising agencies...
Nov 11, 2012 | Hank Blank, Networking |
I like my neighborhood. I live in Laguna Niguel. It is close to the beach and close to the stars. Population of 63, 940 and the median household income is $98,072. Laguna Niguel is in Orange County which a lot of people think is white bread and very John Wayne....
