Jan 14, 2012 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Branding, Client, Clients, CMO, Consulting, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Product Managers, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Networking |
The Things Agencies Should Stop and Start Doing. I know a lot of advertising, public relations and digital agencies. This comes from my years as an agency person pursuing New Business and my experiences as an agency search consultant. I have also spoken to many AAF...
Dec 17, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Branding, Client, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Personal Branding, Product Managers, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Media Experts, Social Networking |
I have worked for many great agencies in my career. I have also conducted agency searches for clients like Jenny Craig, Raley’s Supermarkets, and Jacuzzi. I believe I have a perspective from both sides of the street. Agency searches take more time than most people...
Dec 13, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Client, Clients, Digital Agencies, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Personal Branding, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Media Experts, Social Networking |
I think that this is a new time in client agency relationships, which is probably the result of the fact that this is a new world all around with many agency and client friends in transition, new technology, too much news and too many things to do with too few...
Dec 10, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Client, Digital Agencies, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Social Media, Social Networking |
I wrote the first post in this series called How Clients Can Get the Most from their Agencies. I shared that I walk on both sides of the street so to speak as I have worked for many great agencies in my career. I have also conducted agency searches for clients like...
Dec 8, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Clients, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Small and Smart Agencies, Small Smart Agencies, Social Media, Social Networking |
I have worked for many great agencies in my career. I have also conducted agency searches for clients like Jenny Craig, Raley’s Supermarkets, and Jacuzzi. I believe I have a perspective from both sides of the street. Consider me a person who loves both worlds and...
Dec 4, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Change, Christmas, Clients, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, Networking, New Business, New Business Development, New Business process., Personal Branding, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Media Experts, Social Networking |
This is my third blog in this series about How to Get More New Business in the coming year. Something I am sure that most agencies would love. My gut and the street tell me it is going to be a better year and I am closer to the street than most people. I wrote the...
Nov 29, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Clients, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, Networking, New Business, New Business Development, New Business process., Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Media Experts, Social Networking |
I wrote the initial blog in this series on How to Get More New Business in 2012 around the need to change which is difficult for many advertising, PR and digital firms. Well the second step in order to Get More New Business in 2012 is to have a plan. This is very...
Nov 25, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Consulting, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, Networking, New Business, New Business Development, New Business process., Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Media Experts, Social Networking |
I think I have a unique perspective on New Business Development as I have been a new business hunter and have conducted agency searches for companies such as Jenny Craig, Raley’s Supermarkets and recently Jacuzzi North America. I have shared many blogs on how any...
Nov 10, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Career, Consulting, Digital Agencies, Finding a Job, Hank Blank, Interactive Agencies, Marketing, Networking, New Business, Personal Branding, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Media Experts, Social Networking |
I am sure that all of us have encountered our fair share of Social Media experts. Often many of them are fairly one dimensional. Among a target group of their peers they may generate an adulation feast but in other marketing sectors they meet skepticism because they...
Nov 7, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, Networking, New Business, New Business Development, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Networking |
I have conducted agency searches for companies such as Jacuzzi, Jenny Craig, Villeroy & Boch, and Raley’s Supermarkets and also spent years developing successful New Business programs for agencies. I have seen life from both sides of the street and I believe the...
