Apr 26, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
First, I am lying. It’s the ad business. There are no sure fire tips for agencies to acquire New Business. Sorry. I know a lot about New Business, because I have hunted New Business for many agencies. Some successfully, and some unsuccessfully. I’m generally...
Apr 16, 2013 | Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, Marketing, Networking, New Business Development |
I was having an early morning coffee with a client the other day. Today clients often have very early morning Starbucks because they have a lot to do with fewer resources to accomplish them. He was sharing with me a story about one of his clients. Yes clients have...
Mar 21, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
Once upon a time advertising agencies ruled. Clients didn’t quite understand them but knew they needed them. Being with agencies was fun and amazing and insightful. It was the best part of a client’s day. Agencies were different from clients. Agencies were in...
Mar 7, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, New Business Development |
I have been a New Business hunter most of my marketing life. I have also witnessed a lot of good and bad hunting when I have conducted agency reviews. So how much is an agency New Business person worth these days? A good friend of mine shared a job spec the other day...
Mar 3, 2013 | Agency Review Consultant, Branding, Career, Finding a Job, Graduates, Hank Blank, Job Search, Linkedin, Networking, New Business, New Business Development, New Normal |
So how are things going so far as we enter year five of the New Normal? Having a jolly old time? The New Normal was created when the world melted in the fall of 2008. Lehman Brothers went away. Remember those days? I am sure that the 2.8 million people that lost...
Feb 6, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I had lunch recently with a bright and lovely young Marketing Manager. She confessed to me that she really had not heard the term agency review or search consultant until she met me. I was not surprised. Agency searches don’t happen very often. Sometimes they are...
Jan 4, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, Marketing, Networking, New Business, New Business Development, New Business process., Social Networking |
I had coffee the other day with a marketing consultant who shared an interesting thought with me: he feels that young account people today don’t really get to know their clients, and don’t know how to build relationships. He blamed it on the way agencies communicate...
Dec 13, 2012 | Account Management, Advertising Agencies, Agency Evaluations, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Agency Training, Career Success, CMO, Digital Agencies, Hank Blank, New Business, New Business Development, New Business process. |
I have heard a lot of stories during my advertising career. When I did a review for a client a few years ago I remember a client telling me about a meeting they had with their agency in New York before they announced that they were doing a review. They had scheduled...
Dec 1, 2012 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, CMO, Hank Blank, New Business Development |
I like talking to agencies and to clients. Always learn a lot with a little listening. I was talking to my agency friends at Tag in Philadelphia the other day. We were having a proper chat. They shared a story about a recent New Business pitch that they made with a...
Nov 27, 2012 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Agency Training, Hank Blank, Managing Agencies., New Business, New Business Development, New Business process., Small and Smart Agencies |
I was born an advertising guy. I found the business a playfield of bliss, elixir, quicksand and mire; elation and elevation. It was an industry of magic and alchemy and fact based decision making – that’s why JWT’s symbol of an owl and a lamp always resonated...
