Jul 13, 2017 | Advertising, Agency Reviews, Agency Searches, Hank Blank, New Business Development |
I was thinking about calling this blog why agencies can’t keep their mouths shut. I little harsh but true. I remember having a boss in the biz when I was still relatively a pup. He had a number of well know expressions like a problem delayed was a problem solved. I...
Jul 6, 2017 | Advertising, Agency Review Consultant, Agency Reviews, Hank Blank, New Business Development |
It is so hard for agencies to differentiate themselves these days. Where did they all get the same presentation template? It is like the perfect resume that people copy to create a sea of sameness. I am often glad that I am not in their place. But then again we all...
Apr 25, 2017 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Hank Blank, New Business Development |
We often hear that all agencies are the same and they often are. I have written about that sea of sameness. When I conduct an agency search many agencies that profess to be different send me things that often look the same. The map of their global reach, their...
Mar 30, 2017 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, New Business Development |
When you get a new client. No I am not talking about a new client win. I am talking about when your existing client hires a new marketing lead. Then it’s all hands on deck. This is not about business as usual. This time is more important than a pitch because it is...
Jan 31, 2016 | Advertising, Advertising Agencies, Agency Review Consultant, New Business, New Business Decks |
Sure it does in the short term but it doesn’t mean much in the long term if your agency is committed to your vision. I have conducted a fair amount of agencies searches over the years. Jenny Craig, Jacuzzi, Toyo Tires and Villeroy & Boch to name a few. I first met...
Nov 1, 2015 | Agency Reviews |
Automated Marketing, Lead Generation, CRM, Database Marketing is all the rage today. Let the internet do it Mikey. I learned a lot about automated marketing when I was conducting an agency review for j2 Global a few years ago. They offer products like eFax, eVoice and...
Jun 3, 2015 | Advertising, Advertising Agencies, Agency Reviews, New Business |
I know a lot about advertising and digital agency websites and their online presence. When I am conducting an agency review I check out a lot of agency websites. When I am helping agencies find great talent, I check out their websites and their LinkedIn game. When...
Mar 17, 2015 | Advertising Agencies, Agency Reviews, Clients |
All agencies used to love to cite long term relationships. Why Not. Proctor & Gamble, Unilever and GM have relationships that began in the 19020’s. But Cinderella is gone. Advertising agencies relationships are getting shorter in tenure these days. A clear trend...
Jan 28, 2015 | Account Management, Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, New Business |
Change. I attended a networking luncheon the other day. I do like to network. One of the panelists came over to me prior to speaking. “Glad to finally meet you,” he said. We never had met before but he knew of me. Maybe my content floating out in the New Normal. I do...
Jan 17, 2015 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, New Business Development |
Knowledge. The more you know the more often you will win. Knowledge is not information. Knowledge is insight into client’s pains, knowledge about key decision makers, who controls the budget, what has failed in the past and other key nuggets that can control the...
