The Great Divide. Who Owns the Future of Advertising?

Apr 2, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business, New Business Development, Public Relations, Small and Smart Agencies, Small Smart Agencies | 2 comments

I have had a great ride in the agency world.  My first agency job was working on the McDonald’s account at Needham Harper and Steers in Toronto.  Then I worked for JWT in Toronto and Chicago for ten years and great places after that. I know the agency side of the...

How to Market Your Small Smart Agency.

Mar 14, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, Networking, New Business Development, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Networking | 6 comments

I have written a couple of blogs recently about being a Small Smart agency that has attracted a lot of interest. The first was called “Why Small and Smart is the New Advertising Agency Model.” It was followed by “How to Become a Small Smart Agency.” A number of...

How to Become a Small Smart Agency

Mar 6, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, Networking, New Business Development, Public Relations, Social Networking | 5 comments

A couple of weeks ago I wrote a Blog called “Why Small and Smart is the New Advertising Agency Model.” It has become one of my more popular blogs closely following my best read blog “It’s Time to Stop Networking.” Obviously some readers related to it. So in this time...

What Makes a Great Agency New Business Person?

Feb 13, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development, Public Relations, Social Networking | 4 comments

New business is a game of rejection and persistence. It is a low probability game. If there are four agencies in the pitch your chances are one in four. The fact that your agency really wants the account doesn’t improve your odds unless you convert that passion...

Why Small and Smart is the New Advertising Agency Model

Feb 9, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development, Public Relations, Social Networking | 14 comments

Would you invest and start an advertising agency today? I don’t think many people would.  There must be an easier way to make money and earn a living. If you are crazy and wanted to do it, what type of agency would you start? Today I  believe that a Small Smart Model...

What’s Wrong with Client Agency Relationships? There’s No Romance.

Nov 22, 2010 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, Networking, New Business Development, Public Relations, Social Networking | 11 comments

What’s Wrong with Client Agency Relationships?  Often there is no romance. It is as simple as that. I’ve always used dating and relationship analogies in characterizing New Business and client agency relationships because I think there are simple analogies between...

The Questions Agencies Ask in New Business Really Don't Matter.

Nov 1, 2010 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development, Public Relations, Social Networking | 2 comments

I am lucky to have a unique perspective because I began my career working on New Business at agencies in Canada and here in the U.S. In the past few years, I  have also conducted agency reviews for a number of companies including Jenny Craig, Villeroy & Boch, and...

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