Agency Review Consultant, Hank Blank, Outlines How Agencies Can Get More New Business

I am lucky to have a unique perspective as I began my career working on New Business at major agencies in Canada and the U.S. I have also conducted agency reviews for a number of companies including Jenny Craig, Villeroy & Boch, and Raley’s Supermarkets.  I see it...

The Three P’s of Running an Advertising, PR, Digital, or Mobile Agency. How Does Your Agency Stack Up?

I am lucky to have a unique perspective because I began my career working on new business at major agencies in Canada and the U.S. I have also conducted agency reviews for a number of companies including Jenny Craig, Villeroy & Boch, and Raley’s Supermarkets. My...

Hank Blank's Networking Tips for Those Who Hate to Network.

I have spoken to companies and organizations across the country on networking. I didn’t start that way. I started like everyone else by going to networking events with friends and talking to people I know. I was socializing but I called it networking. People always...

It’s Time for Agencies to Stop Being Cobbler’s Children

I’ve heard it time and time again, from many agency principals across the country on how they are the Cobbler’s Children. First, I am truly amazed that many of these agency principals impress me with their knowledge and their smarts, yet they acknowledge dumping...

Why Agencies Need to Be Core and Connected

In order to succeed today, advertising, public relations and digital agencies need to be core and connected. I live in Orange County, the heart of the action sports industry.  If you are part of that industry you must be core. My buddy Vipe Desai, who is certainly...

Even More Networking Tips from Hank Blank

Tip # 1 Teach your Children to Network Well. I have written a blog about this in the past and as time passes, I increasingly think networking expertise will be imperative to your children’s career success.  I recently heard a radio recruitment ad for a local college;...

Seven More Networking Tips from Hank Blank

Tip Number 1 Amplify Your Voice. Have you ever sent out a press release on Business Wire or another wire service to have your brand rise above the crowd?  I sent out four last year.  This isn’t about me – it’s about Google.  My electronically optimized press releases...

Ten Networking Tips By Hank Blank

I spoke this week to Mark James’ ExecuNet Group here in The OC this week.  My presentation was called the Top Secrets of Professional Job Search Networking.  Thought I would share some of my thoughts here. Tip Number 1. You will land. The momentum is going in the...

How to Stay Strong When the Search is Long.

I recently posted this on the MENG blog. Marketing Executives Networking Group which is comprised of over 1800 Senior Marketing people across the country. I recently heard on NPR news that the majority of those who are in transition have been without a job for over 39...

Who Has the Great Recession Changed the Most? Clients or Agencies?

We certainly have been living through a great game changer.  The great recession.  It started in 2007 so we are now in our 4th year.  About as long as the U.S. was in the Second World War. I think to answer this question we have to start with everyone’s target group,...

Pin It on Pinterest