Things I Have Learned as an Agency Review Consultant

I have conducted the Jenny Craig, Villeroy & Boch, and Raley’s Supermarkets agency reviews and many others. I began my career developing successful New Business programs for agencies. I love doing agency reviews because I have seen it from both sides of the...

Ten More Quick New Business Tips for Agencies

1. Make your cases shorter and start with the results. Put the good stuff at the begining of your presentation. 2. If you were rushed at the end of your presentation and didn’t present some juicy morsels, you didn’t rehearse enough. 3. Every agency in the world has...

Hank Blank's 10 Quick New Business Tips for Agencies That Want to Win New Business

1. New Business is about winning new clients. It has nothing to do with advertising. 2. PowerPoint presentations neuter you. 3. Leave the agency posse at home. Fewer is formidable. 4. Blow up your new business template. Solutions aren’t cookie cutter. 5. New business...

Why Agency Creative People Need to Rock on Linkedin to Stay Marketable

Let me ask you a simple question. Are you going to keep your current job for the rest of your life? Well, I don’t think so and neither do you. So how do you market yourself as a creative person? Your reel?  How many new TV commercials have you produced in the last...

The Power of Networking – A Video Clip by Hank Blank

I blog and speak on networking often.  I have also spent years networking as my primary way of building my business. I thought I would add something new to the mix and provide a recently shot short video on the Power of Networking. It is overview of what I have...

Agency Review Consultant, Hank Blank, Outlines How Agencies Can Get More New Business

I am lucky to have a unique perspective as I began my career working on New Business at major agencies in Canada and the U.S. I have also conducted agency reviews for a number of companies including Jenny Craig, Villeroy & Boch, and Raley’s Supermarkets.  I see it...

The Three P’s of Running an Advertising, PR, Digital, or Mobile Agency. How Does Your Agency Stack Up?

I am lucky to have a unique perspective because I began my career working on new business at major agencies in Canada and the U.S. I have also conducted agency reviews for a number of companies including Jenny Craig, Villeroy & Boch, and Raley’s Supermarkets. My...

It’s Time for Agencies to Stop Being Cobbler’s Children

I’ve heard it time and time again, from many agency principals across the country on how they are the Cobbler’s Children. First, I am truly amazed that many of these agency principals impress me with their knowledge and their smarts, yet they acknowledge dumping...

Why Agencies Need to Be Core and Connected

In order to succeed today, advertising, public relations and digital agencies need to be core and connected. I live in Orange County, the heart of the action sports industry.  If you are part of that industry you must be core. My buddy Vipe Desai, who is certainly...

Even More Networking Tips from Hank Blank

Tip # 1 Teach your Children to Network Well. I have written a blog about this in the past and as time passes, I increasingly think networking expertise will be imperative to your children’s career success.  I recently heard a radio recruitment ad for a local college;...

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