Sep 5, 2012 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Branding, CMO, Hank Blank, Managing Agencies., Marketing |
One of the things I like to do is to conduct agency reviews or searches for clients. I have conducted reviews for Toyo Tires, Jacuzzi, Jenny Craig and other companies. I get to go on a great journey of learning that I generally share on my blogs. Agency reviews are...
Aug 28, 2012 | Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, CEO's, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business process., Public Relations |
These are interesting and challenging times for Marketers. I recently read in the Harvard Business Review that Marketing is Dead. The article cites that CEOs have lost all patience. In a study of 600 CEOs and decision makers by the London-based Fournaise Marketing...
Aug 12, 2012 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Agency Training, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Public Relations, Small and Smart Agencies, Social Networking |
I know and meet with lot of agency people in a variety of spaces including advertising, the digital world, and public relations. Some are small and smart, some fall in the middle and some are large. I have been a New Business hunter for years and I have conducted...
May 13, 2012 | Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Branding, Client, Clients, CMO, Digital Agencies, Hank Blank, Marketing, New Business, New Business Development, Product Managers |
I started working in the Advertising Business in the New Normal. When I was a puppy and worked on my first account, McDonald’s, I was told that it was basically a privilege and to act and work accordingly. You were basically challenged to rise to the occasion. The...
May 10, 2012 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Clients, Hank Blank, Marketing, New Business, New Business Development, New Business process. |
Yes winning New Business is easy but it does take more work and that’s the catch because many agencies don’t or won’t work that hard. I have hunted for many agencies and have also conducted a number of reviews for companies like Jacuzzi and Jenny Craig. I really enjoy...
Apr 29, 2012 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, CMO, Hank Blank, New Business, New Business Development, New Business process. |
I am lucky to have a unique perspective about New Business as I began my career working on New Business at major agencies in Canada and the U.S. I have also conducted agency reviews for a number of companies including Jenny Craig, Jacuzzi, and Raley’s Supermarkets. I...
Apr 15, 2012 | Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, New Business, New Business Development, New Business process., Social Networking |
I think I have a unique perspective on New Business Development because I have walked both sides of the street. I have been a successful new business hunter and have conducted agency searches for companies such as Jenny Craig, Raley’s Supermarkets and Jacuzzi North...
Apr 8, 2012 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Digital Agencies, Hank Blank, Marketing, New Business Development, Public Relations |
I think I have a unique perspective on New Business Development as I have been a new business hunter and have conducted agency searches for companies such as Jenny Craig, Raley’s Supermarkets and Jacuzzi North America. When I conduct a review many agencies...
Mar 26, 2012 | Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, CMO, Digital Agencies, Hank Blank, New Business, New Business Development, New Business process. |
Everybody certainly knows Mad Men and its leading character Don Draper, Creative Director of Sterling Cooper Draper Pryce. I was listening to an NPR story recently about the launch of the new season. In an excerpt from the new episode somebody ask Don what account...
Mar 20, 2012 | Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Branding, CEO's, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Networking |
I have worked for many great agencies in my career. I have also conducted agency searches for clients like Jenny Craig, Raley’s Supermarkets, and Jacuzzi. I believe I have a perspective from both sides of the street. I reach out to agencies all the time and this...
