Nov 24, 2013 | Advertising, Advertising Agencies, Agency Principals, Agency Review Consultant, Agency Reviews, Hank Blank, New Business, New Business Decks, New Business Development, New Business process., New Normal |
I got an e mail from a new friend in NYC the other day. He shared some of his recent agency experiences as a New Business person. “Over the course of the past two years I met with a number of agencies who were looking for New Business leads. What they are really...
Oct 27, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, New Business Development |
I was up in Santa Monica the other day meeting with an agency that somebody referred me to. The referral was my foot in the door and my online presence was my validation. I started that presence a decade ago. I turned left onto Santa Monica Boulevard and Sheryl Crow...
Jun 8, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, New Business Development |
A friend of mine shared an agency RFP with me today. It’s been circulating around the town although the client thinks it is a secret. He got it from a client who was excited to include them as part of their search. He had a conflict so he wasn’t going to participate...
Jun 2, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I was having lunch with a client friend the other day. He bought. He works for a well-known National company. The talk turned to advertising agencies as it often does. He had been at his position for almost a year. I played a small role in helping him get his...
May 4, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
When I conduct an agency search for a client one of the first things I ask them is does it matter where the agency is located? Some say within an hour air travel. Some say wherever the best agency is that meets our needs. And on one occasion a client selected an...
Apr 26, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
First, I am lying. It’s the ad business. There are no sure fire tips for agencies to acquire New Business. Sorry. I know a lot about New Business, because I have hunted New Business for many agencies. Some successfully, and some unsuccessfully. I’m generally...
Apr 16, 2013 | Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, Marketing, Networking, New Business Development |
I was having an early morning coffee with a client the other day. Today clients often have very early morning Starbucks because they have a lot to do with fewer resources to accomplish them. He was sharing with me a story about one of his clients. Yes clients have...
Mar 21, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
Once upon a time advertising agencies ruled. Clients didn’t quite understand them but knew they needed them. Being with agencies was fun and amazing and insightful. It was the best part of a client’s day. Agencies were different from clients. Agencies were in...
Mar 7, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, New Business Development |
I have been a New Business hunter most of my marketing life. I have also witnessed a lot of good and bad hunting when I have conducted agency reviews. So how much is an agency New Business person worth these days? A good friend of mine shared a job spec the other day...
Mar 3, 2013 | Agency Review Consultant, Branding, Career, Finding a Job, Graduates, Hank Blank, Job Search, Linkedin, Networking, New Business, New Business Development, New Normal |
So how are things going so far as we enter year five of the New Normal? Having a jolly old time? The New Normal was created when the world melted in the fall of 2008. Lehman Brothers went away. Remember those days? I am sure that the 2.8 million people that lost...
