Jul 6, 2017 | Advertising, Agency Review Consultant, Agency Reviews, Hank Blank, New Business Development |
It is so hard for agencies to differentiate themselves these days. Where did they all get the same presentation template? It is like the perfect resume that people copy to create a sea of sameness. I am often glad that I am not in their place. But then again we all...
Apr 25, 2017 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Hank Blank, New Business Development |
We often hear that all agencies are the same and they often are. I have written about that sea of sameness. When I conduct an agency search many agencies that profess to be different send me things that often look the same. The map of their global reach, their...
Mar 30, 2017 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, New Business Development |
When you get a new client. No I am not talking about a new client win. I am talking about when your existing client hires a new marketing lead. Then it’s all hands on deck. This is not about business as usual. This time is more important than a pitch because it is...
Jan 31, 2016 | Advertising, Advertising Agencies, Agency Review Consultant, New Business, New Business Decks |
Sure it does in the short term but it doesn’t mean much in the long term if your agency is committed to your vision. I have conducted a fair amount of agencies searches over the years. Jenny Craig, Jacuzzi, Toyo Tires and Villeroy & Boch to name a few. I first met...
Jan 28, 2015 | Account Management, Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, New Business |
Change. I attended a networking luncheon the other day. I do like to network. One of the panelists came over to me prior to speaking. “Glad to finally meet you,” he said. We never had met before but he knew of me. Maybe my content floating out in the New Normal. I do...
Jan 17, 2015 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, New Business Development |
Knowledge. The more you know the more often you will win. Knowledge is not information. Knowledge is insight into client’s pains, knowledge about key decision makers, who controls the budget, what has failed in the past and other key nuggets that can control the...
Dec 15, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
New Business is a difficult challenge for most agencies and service companies. I have written a blog in the past called Are Most Agencies New Business Efforts a Waste of Time? You see many agencies chase prospects where there is no pot of gold at the end of the...
Oct 30, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I talk to a fair amount of clients. It’s fun. I have a large network and get connected to them when they have needs and pain points. I also connect with them when they are out of a job or when they have friends who are out of jobs. When I conduct agency reviews we...
Oct 27, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Marketing, New Business Development |
I like speaking to AAF and AMA Chapters. I have spoken in Amarillo, Fort Worth, Louisville, Jackson MS, New Orleans, Great Falls, Duluth, Biloxi, Mobile, Norfolk, Milwaukee, Phoenix, Oklahoma City, Little Rock and other spots like Nashville, Louisville, Omaha,...
Sep 17, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, Networking, New Business Development, Social Networking |
I was returning from a trip to my hometown Toronto the other day. I have always learned from Toronto that the more things change the more things stay the same. The Toronto Film Festival was on so the town was abuzz. I remember when Gravity premiered there. Canadian...
