May 1, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Career, Digital Agencies, Finding a Job, Hank Blank, Interactive Agencies, Job Search, Jobs, Marketing, Networking, New Business, New Business Development, Personal Branding, Public Relations, Purpose Driven Networking, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Networking, Transition |
Tip Number 1 Amplify Your Voice. Have you ever sent out a press release on Business Wire or another wire service to have your brand rise above the crowd? I sent out four last year. This isn’t about me – it’s about Google. My electronically optimized press releases...
Apr 23, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Career, Digital Agencies, Finding a Job, Hank Blank, Interactive Agencies, Job Search, Jobs, Marketing, Networking, New Business, New Business Development, Personal Branding, Public Relations, Purpose Driven Networking, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Networking, Transition |
I spoke this week to Mark James’ ExecuNet Group here in The OC this week. My presentation was called the Top Secrets of Professional Job Search Networking. Thought I would share some of my thoughts here. Tip Number 1. You will land. The momentum is going in the...
Apr 13, 2011 | Advertising Agencies, Agency Review Consultant, Career, Digital Agencies, Finding a Job, Hank Blank, Interactive Agencies, Job Search, Jobs, Marketing, Networking, New Business, New Business Development, Personal Branding, Public Relations, Purpose Driven Networking, Social Media, Social Networking, Transition |
I recently posted this on the MENG blog. Marketing Executives Networking Group which is comprised of over 1800 Senior Marketing people across the country. I recently heard on NPR news that the majority of those who are in transition have been without a job for over 39...
Apr 11, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, New Business, New Business Development, Public Relations, Small and Smart Agencies, Social Media, Social Networking |
We certainly have been living through a great game changer. The great recession. It started in 2007 so we are now in our 4th year. About as long as the U.S. was in the Second World War. I think to answer this question we have to start with everyone’s target group,...
Apr 2, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business, New Business Development, Public Relations, Small and Smart Agencies, Small Smart Agencies |
I have had a great ride in the agency world. My first agency job was working on the McDonald’s account at Needham Harper and Steers in Toronto. Then I worked for JWT in Toronto and Chicago for ten years and great places after that. I know the agency side of the...
Mar 14, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, Networking, New Business Development, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Networking |
I have written a couple of blogs recently about being a Small Smart agency that has attracted a lot of interest. The first was called “Why Small and Smart is the New Advertising Agency Model.” It was followed by “How to Become a Small Smart Agency.” A number of...
Mar 6, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, Networking, New Business Development, Public Relations, Social Networking |
A couple of weeks ago I wrote a Blog called “Why Small and Smart is the New Advertising Agency Model.” It has become one of my more popular blogs closely following my best read blog “It’s Time to Stop Networking.” Obviously some readers related to it. So in this time...
Feb 13, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development, Public Relations, Social Networking |
New business is a game of rejection and persistence. It is a low probability game. If there are four agencies in the pitch your chances are one in four. The fact that your agency really wants the account doesn’t improve your odds unless you convert that passion...
Feb 9, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development, Public Relations, Social Networking |
Would you invest and start an advertising agency today? I don’t think many people would. There must be an easier way to make money and earn a living. If you are crazy and wanted to do it, what type of agency would you start? Today I believe that a Small Smart Model...
Nov 22, 2010 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, Networking, New Business Development, Public Relations, Social Networking |
What’s Wrong with Client Agency Relationships? Often there is no romance. It is as simple as that. I’ve always used dating and relationship analogies in characterizing New Business and client agency relationships because I think there are simple analogies between...
