Jul 10, 2021 | Advertising, Agency Review Consultant, New Business Development |
Chemistry is one of the most important factors in winning a piece of business and one of the most elusive. It is never included in the RFP as an ask. Nonetheless when I have done reviews, I often hear clients say after the agency leaves. “I liked their team.” “I...
Jun 24, 2021 | Advertising, Advertising Agencies, Agency Review Consultant, New Business |
This blog shares observations from conducing agency searches during a Pandemic.
Nov 25, 2020 | Advertising Agencies, Agency Review Consultant, New Business Development |
What’s the Best Way to Get New Business. It’s Referrals but most agencies prefer to send emails to total strangers/
Aug 7, 2019 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, New Business Development |
I saw a presentation the other day from an Advertising Technology supplier. It focused on how quickly automated technology platforms have exploded. Kind of overwhelming. Most of you have seen the slide. The sea of logos. I saw if first maybe a decade ago and people...
Jun 7, 2018 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, New Business Development |
I believe in a three P process to develop an effective New Business Process for your agency. Plan. Promote. Pursue. The first P is Plan which most agencies don’t do. The second P in developing an effective new business plan is promoting your agency. Most agencies...
May 31, 2018 | Advertising Agencies, Agency Review Consultant, New Business Development, New Business Plan |
I know a fair a fair amount about the agency new business process. I have conducted agency reviews for clients like Jenny Craig, Toyo Tires, Raley’s Supermarkets, Jacuzzi among other companies. I have also been a hunter for agencies and my consulting practice for...
Apr 6, 2018 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, New Business Development |
I had a coffee the other day with somebody who once had the lead spot at a large agency. He had worked in the show. You get the drift. Somebody who had seen a lot. We often talk about Agency New Business. He shared that that he had been in a hundred pitches over the...
Mar 3, 2018 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, New Business Development |
I have shared a lot of content about the New Business process including How Much Is a New Business Person Worth in the New Normal? Effective Agency New Business people are very hard to find. The position is very challenging because everybody wants quick results....
Dec 4, 2017 | Advertising, Advertising Agencies, Agency Review Consultant, New Business Development |
I am not a big believer in cold calling. My cell phone rings constantly with robo calls on a daily basis. If I don’t know the number I never answer. Some agencies continue to believe in cold calling. I have run into many firms over time who actually cold called for...
Nov 6, 2017 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, New Business Development |
I have always felt that most advertising agencies New Business efforts are a waste of time. Shooting for the moon, chasing clients in sectors where you have no experience or just sending out mass email blasts hoping something will stick. I recently was part of a...
