What Makes a Great Agency New Business Person?

Feb 13, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development, Public Relations, Social Networking | 4 comments

New business is a game of rejection and persistence. It is a low probability game. If there are four agencies in the pitch your chances are one in four. The fact that your agency really wants the account doesn’t improve your odds unless you convert that passion...

Why Small and Smart is the New Advertising Agency Model

Feb 9, 2011 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development, Public Relations, Social Networking | 14 comments

Would you invest and start an advertising agency today? I don’t think many people would.  There must be an easier way to make money and earn a living. If you are crazy and wanted to do it, what type of agency would you start? Today I  believe that a Small Smart Model...

How to Build a Powerful Network

Jan 2, 2011 | Advertising Agencies, Digital Agencies, Finding a Job, Hank Blank, Job Search, Jobs, Marketing, Networking, Networking Tips, New Business Development, Personal Branding, Public Relations, Purpose Driven Networking, Social Networking | 7 comments

I have been networking for many years. I also speak on networking to companies and organizations across the country and often blog on networking. This post recently appeared on the Marketing Executives Networking Group (MENG) blog site. So here are my tips and...

Networking Isn't A One Night Stand

Dec 9, 2010 | Advertising Agencies, Digital Agencies, Finding a Job, Hank Blank, Job Search, Jobs, Marketing, Networking, New Business Development, Personal Branding, Public Relations, Social Networking | 6 comments

I have been networking for many years.  I also speak on networking to companies and organizations across the country. Often when I attend events I wonder why people who are on Facebook, Twitter, Linkedin and have Smart phones approach networking events as if they were...

What’s Wrong with Client Agency Relationships? There’s No Romance.

Nov 22, 2010 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, Networking, New Business Development, Public Relations, Social Networking | 11 comments

What’s Wrong with Client Agency Relationships?  Often there is no romance. It is as simple as that. I’ve always used dating and relationship analogies in characterizing New Business and client agency relationships because I think there are simple analogies between...

Why Holiday Time is Great Networking Time.

Nov 14, 2010 | Advertising Agencies, Christmas, Digital Agencies, Finding a Job, Hank Blank, Job Search, Jobs, Marketing, Networking, New Business Development, Personal Branding, Public Relations, Social Networking | 1 comment

I have been networking for many years.  I also speak on networking to companies and organizations across the country. This week somebody told me that things will be shutting during the Holidays and nothing will get done.  Maybe in their world but not in mine.  I don’t...

The Questions Agencies Ask in New Business Really Don't Matter.

Nov 1, 2010 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development, Public Relations, Social Networking | 2 comments

I am lucky to have a unique perspective because I began my career working on New Business at agencies in Canada and here in the U.S. In the past few years, I  have also conducted agency reviews for a number of companies including Jenny Craig, Villeroy & Boch, and...

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