Dec 4, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Change, Christmas, Clients, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, Networking, New Business, New Business Development, New Business process., Personal Branding, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Media Experts, Social Networking |
This is my third blog in this series about How to Get More New Business in the coming year. Something I am sure that most agencies would love. My gut and the street tell me it is going to be a better year and I am closer to the street than most people. I wrote the...
Nov 29, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Clients, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, Networking, New Business, New Business Development, New Business process., Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Media Experts, Social Networking |
I wrote the initial blog in this series on How to Get More New Business in 2012 around the need to change which is difficult for many advertising, PR and digital firms. Well the second step in order to Get More New Business in 2012 is to have a plan. This is very...
Nov 25, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Consulting, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, Networking, New Business, New Business Development, New Business process., Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Media Experts, Social Networking |
I think I have a unique perspective on New Business Development as I have been a new business hunter and have conducted agency searches for companies such as Jenny Craig, Raley’s Supermarkets and recently Jacuzzi North America. I have shared many blogs on how any...
Nov 19, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Searches, Career, Christmas, Digital Agencies, Finding a Job, Graduates, Hank Blank, Holidays, Interactive Agencies, Job Hunting, Job Search, Jobs, Linkedin, Marketing, Networking, New Business, New Business Development, New Normal, Personal Branding, Public Relations, Purpose Driven Networking, Social Networking, Transition, Working |
Hey Starbucks has been playing Christmas music since Halloween so I guess it’s time for a Holiday Time is a Great Time for Networking Blog. I’ve always felt that the holidays are a great time for networking, meeting new people, taking new steps to find your next...
Nov 10, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Career, Consulting, Digital Agencies, Finding a Job, Hank Blank, Interactive Agencies, Marketing, Networking, New Business, Personal Branding, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Media Experts, Social Networking |
I am sure that all of us have encountered our fair share of Social Media experts. Often many of them are fairly one dimensional. Among a target group of their peers they may generate an adulation feast but in other marketing sectors they meet skepticism because they...
Nov 7, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, Networking, New Business, New Business Development, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Networking |
I have conducted agency searches for companies such as Jacuzzi, Jenny Craig, Villeroy & Boch, and Raley’s Supermarkets and also spent years developing successful New Business programs for agencies. I have seen life from both sides of the street and I believe the...
Oct 30, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Career, Consulting, Digital Agencies, Finding a Job, Fired, Hank Blank, Holidays, HR, Interactive Agencies, Job Hunting, Job Search, Jobs, Marketing, Networking, New Business, New Business Development, Personal Branding, Public Relations, Purpose Driven Networking, Small and Smart Agencies, Social Media, Social Networking, Transition, Working |
What Makes a Great AE Part Four. Recently I posted a number of blogs called What Makes a Great AE Today, What Makes a Great Account Executive: Part Two and what makes a Great AE Part Three. I have talked about values of being a self starter, intuitive, not being an...
Oct 28, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Searches, Career, Digital Agencies, Finding a Job, Fired, Hank Blank, HR, Interactive Agencies, Job Hunting, Job Search, Jobs, Marketing, Networking, New Business, New Business Development, Personal Branding, Small and Smart Agencies, Small Smart Agencies, Social Media, Transition |
What Makes a Great AE: Part Three. Recently I posted a couple of blogs called What Makes a Great AE Today and What Makes a Great Account Executive: Part Two. So here are some additional thoughts on what skills an Account Executive needs to have today whether they...
Oct 24, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Career, Digital Agencies, Finding a Job, Hank Blank, HR, Interactive Agencies, Job Hunting, Job Search, Marketing, Networking, New Business, New Business Development, Personal Branding, Public Relations, Small and Smart Agencies, Social Media, Social Networking, Working |
Recently I posted a blog called What Makes a Great AE Today? which offered some thoughts on the qualities of a successful AE today. The advertising world has changed dramatically. Some change has been inflicted upon AE’s such as less training, more multi tasking,...
Oct 23, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Review Consultant, Agency Searches, Career, Digital Agencies, Finding a Job, Hank Blank, HR, Interactive Agencies, Job Hunting, Job Search, Jobs, Marketing, Networking, New Business, Personal Branding, Public Relations, Social Media, Social Networking, Transition, Working |
When I started out in my advertising career, I had the benefit of going through extensive training programs. At JWT, we were all trained on the T-Plan. You could virtually talk to anybody in any office around the world, and expect to communicate in a common language....
