What Really Wins New Business?
What Really Wins New Business?
You Don't Win New Business By Playing the Quarter Slots
I have conducted the Jenny Craig, Villeroy & Boch, and Raley’s Supermarkets agency reviews and also spent years developing successful New Business programs for agencies. Is your agency’s New Business approach based on playing the quarter slots? Many agencies take...How Agencies Can Win More New Business
Agency search consultant offers his perspective on how advertising, digital and public relations agencies can win more New Business.
What's Wrong With Agency Review RFP's.
As an agency search consultant I talk to a lot of agency principals and New Business people and one of the biggest frustrations they voice is that many RFP’s are too long, too detailed, and require too much work and I agree. One of the biggest mistakes that clients...How Social Media has changed advertising agencies sandboxes
Social Media has change advertising agencies sandbox