Apr 22, 2020 | Advertising, Advertising Agencies, Clients, Covid19 |
Thank God for Agencies. Out of a client’s mouth no less. I was talking to a friend and former client the other day. I had conducted a couple of agency searches for her in the past. Her company was listed as an essential service and all their units were open. They...
Aug 12, 2015 | Advertising Agencies, Clients, Networking, New Business |
I am always amazed when I reach out to agencies by email and even phone calls when I am doing an agency review that some agencies don’t respond. I get nada. Imagine the fact that you have to chase an agency when you could be a conduit to New Business. This has been...
Mar 17, 2015 | Advertising Agencies, Agency Reviews, Clients |
All agencies used to love to cite long term relationships. Why Not. Proctor & Gamble, Unilever and GM have relationships that began in the 19020’s. But Cinderella is gone. Advertising agencies relationships are getting shorter in tenure these days. A clear trend...
Aug 28, 2012 | Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, CEO's, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business process., Public Relations |
These are interesting and challenging times for Marketers. I recently read in the Harvard Business Review that Marketing is Dead. The article cites that CEOs have lost all patience. In a study of 600 CEOs and decision makers by the London-based Fournaise Marketing...
Aug 12, 2012 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Agency Training, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Public Relations, Small and Smart Agencies, Social Networking |
I know and meet with lot of agency people in a variety of spaces including advertising, the digital world, and public relations. Some are small and smart, some fall in the middle and some are large. I have been a New Business hunter for years and I have conducted...
May 13, 2012 | Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Branding, Client, Clients, CMO, Digital Agencies, Hank Blank, Marketing, New Business, New Business Development, Product Managers |
I started working in the Advertising Business in the New Normal. When I was a puppy and worked on my first account, McDonald’s, I was told that it was basically a privilege and to act and work accordingly. You were basically challenged to rise to the occasion. The...
May 10, 2012 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Clients, Hank Blank, Marketing, New Business, New Business Development, New Business process. |
Yes winning New Business is easy but it does take more work and that’s the catch because many agencies don’t or won’t work that hard. I have hunted for many agencies and have also conducted a number of reviews for companies like Jacuzzi and Jenny Craig. I really enjoy...
Apr 15, 2012 | Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, New Business, New Business Development, New Business process., Social Networking |
I think I have a unique perspective on New Business Development because I have walked both sides of the street. I have been a successful new business hunter and have conducted agency searches for companies such as Jenny Craig, Raley’s Supermarkets and Jacuzzi North...
Mar 20, 2012 | Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Branding, CEO's, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Networking |
I have worked for many great agencies in my career. I have also conducted agency searches for clients like Jenny Craig, Raley’s Supermarkets, and Jacuzzi. I believe I have a perspective from both sides of the street. I reach out to agencies all the time and this...
Mar 4, 2012 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Clients, CMO, Hank Blank, Interactive Agencies, New Business, New Business Development, New Business process. |
I have worked for many great agencies in my career. I have also conducted agency searches for clients like Jenny Craig, Raley’s Supermarkets, and Jacuzzi. I believe I have a perspective from both sides of the street. Want more New Business in 2012 for your...
