May 13, 2015 | Advertising, Branding, Marketing |
It’s all about the money these days. The almighty Yankee Dollar. I read an article the other day in Advertising Age online that P&G plans to cut $500 Million in Agency Fees by shrinking its roster of agencies. Kind of like reporting on a funeral. Their CFO said...
Mar 31, 2013 | Branding, Hank Blank, Linkedin, Networking, New Business process., New Normal, Social Media, Successful Companies |
I recently wrote this article for The UPS Store Small Business Solutions. In today’s small business environment there is intense competition. It’s a crowded world out there. That is nothing new to the readers of The UPS Small Business Solutions blogs. But one major...
Mar 3, 2013 | Agency Review Consultant, Branding, Career, Finding a Job, Graduates, Hank Blank, Job Search, Linkedin, Networking, New Business, New Business Development, New Normal |
So how are things going so far as we enter year five of the New Normal? Having a jolly old time? The New Normal was created when the world melted in the fall of 2008. Lehman Brothers went away. Remember those days? I am sure that the 2.8 million people that lost...
Sep 5, 2012 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Branding, CMO, Hank Blank, Managing Agencies., Marketing |
One of the things I like to do is to conduct agency reviews or searches for clients. I have conducted reviews for Toyo Tires, Jacuzzi, Jenny Craig and other companies. I get to go on a great journey of learning that I generally share on my blogs. Agency reviews are...
Jun 24, 2012 | Branding, Career, Finding a Job, Hank Blank, Job Hunting, Job Hunting Tips, Job Search, Jobs, Linkedin, Networking, New Normal, Personal Branding, Social Media, Social Media Experts, Social Networking, Transition |
So what creates your first impression? In the Old Normal it may have been your appearance. That is why we had expressions like “Dress for Success,” and we all spent lots of money on nice suits and ties or business suits for women. Today in the New Normal your first...
May 13, 2012 | Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Branding, Client, Clients, CMO, Digital Agencies, Hank Blank, Marketing, New Business, New Business Development, Product Managers |
I started working in the Advertising Business in the New Normal. When I was a puppy and worked on my first account, McDonald’s, I was told that it was basically a privilege and to act and work accordingly. You were basically challenged to rise to the occasion. The...
Mar 20, 2012 | Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Branding, CEO's, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Networking |
I have worked for many great agencies in my career. I have also conducted agency searches for clients like Jenny Craig, Raley’s Supermarkets, and Jacuzzi. I believe I have a perspective from both sides of the street. I reach out to agencies all the time and this...
Jan 28, 2012 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Agency Training, Branding, Career, CEO's, CMO, Consulting, Digital Agencies, Finding a Job, Hank Blank, Interactive Agencies, Job Hunting, Job Search, Jobs, Linkedin, Marketing, Networking, New Business, New Business Development, Public Relations, Social Networking |
I have spoken to many job hunting groups on Networking including CafeNet, ExecuNet, Challenger Networking , and Costa Mesa Connectors among others. Been doing it for years. I am also one of the Cofounders of Laguna Niguel Connectors. Often I get an e mail...
Jan 22, 2012 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Agency Training, Branding, Client, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, Networking, New Business, New Business Development, New Business process., Product Managers, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Networking |
I walk both sides of the street in the advertising and marketing worlds. This comes from my years as an agency person pursuing New Business and my experiences as an agency search consultant. It is no secret that sometimes these relationships can often be strained and...
Jan 14, 2012 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Branding, Client, Clients, CMO, Consulting, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Product Managers, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Networking |
The Things Agencies Should Stop and Start Doing. I know a lot of advertising, public relations and digital agencies. This comes from my years as an agency person pursuing New Business and my experiences as an agency search consultant. I have also spoken to many AAF...
