Aug 28, 2020 | Agency Pitches, Agency Searches, New Business |
It is really challenging time for New Business folks these days. In many ways the hardest position in the ad game has always been the New Business role. They have to deal with high expectations, high pressure and now Covid-19. I know a fair amount about New Business...
Jul 10, 2017 | Advertising Agencies, Agency Pitches, Hank Blank, New Business, New Business Decks, New Business Development |
I remember doing an agency review once for a major client. We were meeting with many of the big shops on the West Coast. At one agency everyone came into the room and was greeted and getting coffee and sitting down and getting settled. I remember something that I...