Apr 22, 2014 | Advertising, Advertising Agencies |
How Long Does it Take for the Penny To Drop in the New Normal? There is a good chance you are reading this, when upon publishing, that I will be in Buenos Aires. Hopefully having a Café Con Leche or a glass of Malbec sitting at Café Biala looking at the Recoleta...
Jan 12, 2014 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, Marketing, New Business Development |
I have conducted agency reviews for a number of great companies. I have read that 80% of clients conduct their own agency reviews and don’t use a consultant. Most agencies think that the process is flawed. Most clients don’t get that because they aren’t...
Dec 17, 2013 | Advertising, Advertising Agencies, Agency Evaluations, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, Marketing, New Business Development |
This is a blog I recently wrote for Marketing Executives Networking Group. Now I imagine that if you were an agency owner reading this you could be a touch frustrated. You might respond, “Look I am right here. I am easy to find.” But that is not always the...
Dec 1, 2013 | Account Executive, Account Management, Advertising, Advertising Agencies, Digital Agencies, Hank Blank, New Business Development, Recruiting |
I have written about how to create an agency culture in the New Normal. I have also written about the slash generation, another way to leverage the power of today’s youth by capturing their passions. When I read articles by agency principals that have successfully...
Nov 24, 2013 | Advertising, Advertising Agencies, Agency Principals, Agency Review Consultant, Agency Reviews, Hank Blank, New Business, New Business Decks, New Business Development, New Business process., New Normal |
I got an e mail from a new friend in NYC the other day. He shared some of his recent agency experiences as a New Business person. “Over the course of the past two years I met with a number of agencies who were looking for New Business leads. What they are really...
Nov 16, 2013 | Account Executive, Advertising, Best Companies to Work For, Career, Career Success, Career Tips |
When I was growing up I loved watching movies about Shangri-La. Just the name evoked numerous senses and sensors. The word Shangri-La danced in my young ears. A place that was the epicenter of enchantment. I am still looking for Shangri-La. I have had a glimpse...
Jun 21, 2013 | Account Management, Advertising, Advertising Agencies, Hank Blank |
Ad people need to market themselves better in the New Normal. Why? Because you are going to get fired. Almost everybody in the advertising business loses their job at one time or another. Rarely their fault but the New Normal is not fair. I have read that there...
