Apr 6, 2015 | Advertising, Networking |
What do you do? Good question. I was at an AMA Conference that other day and a panelist said that he felt that it takes him 30 minutes to explain to folks what he does. Yes digital marketing is very granular today and has a much great complexity than advertising in...
Mar 30, 2015 | Advertising, Social Media |
They gave it to Mikey. I got a call one day on my phone at my office when I worked at JWT Chicago. It was in the Hancock building on 875 North Michigan Avenue. The call was on the phone on my desk. That is how we communicated in those days. It came from a friend. It...
Jan 28, 2015 | Account Management, Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, New Business |
Change. I attended a networking luncheon the other day. I do like to network. One of the panelists came over to me prior to speaking. “Glad to finally meet you,” he said. We never had met before but he knew of me. Maybe my content floating out in the New Normal. I do...
Dec 19, 2014 | Advertising, New Business |
I like talking to clients. I wrote a blog recently called What I Have Learned by Talking to Clients in the past. I was having a coffee with a client friend the other morning and he shared his observations on his agency experiences. He said that when the relationship...
Dec 1, 2014 | Advertising, Advertising Agencies, Hank Blank, Job Hunting, New Normal |
In case you missed it the New Normal was created by a unique convergence. Like many changes do. The first iPhone was launched on June 29th, 2007, Lehman Brothers collapsed on September 15th, 2008 as social media platforms became mainstream. The big bang happened and...
Jul 12, 2014 | Account Executive, Account Management, Advertising, Advertising Agencies, Best Way to Get a Job, Hank Blank |
Yes. Jump in with both feet. Enjoy the splash. Many people would say no. They’d rather work at Google and get free lunches. I want to work at action sports companies and get free T Shirts and be equally cool. Oh sure people can give you a litany of reasons not...
Jun 18, 2014 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I received an email blast today from Advertising Age about Cramer-Krasselt resigning the Panera Bread Account. The article leaked an internal memo saying that the Client Was Too Much even in this crazy business. Enough is enough. How many times have we all felt that...
Jun 8, 2014 | Account Executive, Account Management, Advertising, Advertising Agencies, Agency Principals, Agency Review Consultant, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I was doing some recruiting the other day. Trying to find some folks. I like to feel the happiness of successful human outcomes. I reached out to some people I was connected with on LinkedIn. I sent an e mail to one agency that I didn’t know well. I told him that I...
Jun 4, 2014 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I could have called this article Does Your Agency Have Vision or Passion or Leadership? What most agencies think is vision is a positioning line. Vision isn’t copy. Vision is a belief that translates into action. It is an ethic that fosters a culture and an...
Jun 3, 2014 | Account Executive, Account Management, Advertising, Advertising Agencies, Digital Agencies, Hank Blank |
I know many creative people because I like hanging with creative folks. I meet them when they are on the beach, when they are working or looking for new work. I meet them when I conduct agency reviews. I meet them at events if they come out as well as online. When I...
