Sep 22, 2015 | Advertising, Advertising Agencies, New Business, New Business Development, New Business process. |
So you want to be an agency Rock and Roll star? Work on New Business. If you win, you will have pats on the back, promotions, and smiles from everyone until it ends. If you aren’t making it rain then everything changes as fast as a game of Red Light, Green Light. New...
Aug 31, 2015 | Advertising, New Normal |
I don’t work remotely. I work from my office in my house or on my IPad or my IPhone. That’s because I don’t have a job. My job is me. It doesn’t matter where I am. I learned about location when I was a puppy in Canada. Marshall McLuhan predicted a global village and...
Aug 27, 2015 | Advertising, Advertising Agencies, HR |
In the New Normal, absolutely true. The sand boxes changed long ago. Somebody sent me an article recently from the Harvard Business Review. It was called six reasons why marketing is moving in-house. It contained the usual suspects. Agencies are slow. Agencies are...
Aug 2, 2015 | Advertising, Advertising Agencies, New Business |
Chasing New Business is an interesting game. I know because I have played it a lot. From both the agency side and the agency review side. I learn a lot from walking down both sides of the street. Some agencies chase every shadow. “We’d be perfect for (name the...
Jul 20, 2015 | Advertising, Advertising Agencies |
There is no doubt about that. I have used paid interns since the time I started my own business in 2001. I had worked successfully in the corporate world and then I started Blank and Associates. I had business cards quickly but I didn’t know much beyond that on how to...
Jul 1, 2015 | Advertising, Advertising Agencies, New Business, New Normal |
I really don’t know much about Basketball having grown up in Canada. I do know quite a bit about Hockey though. I do know that Basketball was invented by a Canadian named James Naismith. Wikipedia said he was a Canadian American, although I don’t think you can get...
Jun 3, 2015 | Advertising, Advertising Agencies, Agency Reviews, New Business |
I know a lot about advertising and digital agency websites and their online presence. When I am conducting an agency review I check out a lot of agency websites. When I am helping agencies find great talent, I check out their websites and their LinkedIn game. When...
May 29, 2015 | Advertising, Advertising Agencies |
I love being involved with the development of agency corporate theme lines. When we were pitching a new campaign or a piece of business, out would come one of the presentation boards that was placed on rails in the agency conference room. Then the reveal moment. One...
May 13, 2015 | Advertising, Branding, Marketing |
It’s all about the money these days. The almighty Yankee Dollar. I read an article the other day in Advertising Age online that P&G plans to cut $500 Million in Agency Fees by shrinking its roster of agencies. Kind of like reporting on a funeral. Their CFO said...
May 10, 2015 | Advertising, Advertising Agencies, Agency Principals, Digital Agencies, Networking, New Business |
Things have rapidly improved for most advertising agencies especially if they have a strong digital game or are a digital firm. You no longer have to chase every sniff of potential income. Thank God. With these improvements have come the discovery or confirmation of...
