Dec 4, 2017 | Advertising, Advertising Agencies, Agency Review Consultant, New Business Development |
I am not a big believer in cold calling. My cell phone rings constantly with robo calls on a daily basis. If I don’t know the number I never answer. Some agencies continue to believe in cold calling. I have run into many firms over time who actually cold called for...
Nov 6, 2017 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, New Business Development |
I have always felt that most advertising agencies New Business efforts are a waste of time. Shooting for the moon, chasing clients in sectors where you have no experience or just sending out mass email blasts hoping something will stick. I recently was part of a...
Jul 13, 2017 | Advertising, Agency Reviews, Agency Searches, Hank Blank, New Business Development |
I was thinking about calling this blog why agencies can’t keep their mouths shut. I little harsh but true. I remember having a boss in the biz when I was still relatively a pup. He had a number of well know expressions like a problem delayed was a problem solved. I...
Jul 6, 2017 | Advertising, Agency Review Consultant, Agency Reviews, Hank Blank, New Business Development |
It is so hard for agencies to differentiate themselves these days. Where did they all get the same presentation template? It is like the perfect resume that people copy to create a sea of sameness. I am often glad that I am not in their place. But then again we all...
Jan 1, 2017 | Advertising, Hank Blank |
It is going to be quite a dance. Kellogg’s had to do some good tap dancing when it found out its ads appeared on Breitbart.com. It immediately pulled its ads from the site. The site is run by Steve Bannon a key advisor to Trump during the election and currently his...
Jun 14, 2016 | Advertising, Advertising Agencies, New Business |
What can agencies count on every day? Each day and in every way, another agency is trying to pitch your clients. You can count on it. I have talked to many clients that share their stories. They only listen when there is an alignment of their pain and an agency’s...
Feb 15, 2016 | Advertising, Advertising Agencies, Agency Relationships |
Or a new client. It’s all the same from both sides. It’s about liking each other, trusting, dependability, availability, watching backs, and responsiveness. You can’t get that without establishing a strong relationship. That is the end result that you both want....
Jan 31, 2016 | Advertising, Advertising Agencies, Agency Review Consultant, New Business, New Business Decks |
Sure it does in the short term but it doesn’t mean much in the long term if your agency is committed to your vision. I have conducted a fair amount of agencies searches over the years. Jenny Craig, Jacuzzi, Toyo Tires and Villeroy & Boch to name a few. I first met...
Nov 16, 2015 | Account Management, Advertising, Advertising Agencies, Career |
This is the New Normal and all bets are off. It’s not what they promised you when they hired you. Work hard and you will rise to the top. There are lots of opportunities for career growth here. That is true to a degree but the problem is that you often won’t stay at...
Sep 29, 2015 | Advertising, HR |
The world has changed but a lot of agencies didn’t get the memo. In the New Normal, this includes advertising, public relations, digital or interactive agencies, content marketing firms, automated marketing firms, lead generation firms, social media agencies, direct...
