It’s Time for Agencies to Stop Being Cobbler’s Children

I’ve heard it time and time again, from many agency principals across the country on how they are the Cobbler’s Children. First, I am truly amazed that many of these agency principals impress me with their knowledge and their smarts, yet they acknowledge dumping...

Why Agencies Need to Be Core and Connected

In order to succeed today, advertising, public relations and digital agencies need to be core and connected. I live in Orange County, the heart of the action sports industry.  If you are part of that industry you must be core. My buddy Vipe Desai, who is certainly...

Even More Networking Tips from Hank Blank

Tip # 1 Teach your Children to Network Well. I have written a blog about this in the past and as time passes, I increasingly think networking expertise will be imperative to your children’s career success.  I recently heard a radio recruitment ad for a local college;...

Seven More Networking Tips from Hank Blank

Tip Number 1 Amplify Your Voice. Have you ever sent out a press release on Business Wire or another wire service to have your brand rise above the crowd?  I sent out four last year.  This isn’t about me – it’s about Google.  My electronically optimized press releases...

Ten Networking Tips By Hank Blank

I spoke this week to Mark James’ ExecuNet Group here in The OC this week.  My presentation was called the Top Secrets of Professional Job Search Networking.  Thought I would share some of my thoughts here. Tip Number 1. You will land. The momentum is going in the...

The Great Divide. Who Owns the Future of Advertising?

I have had a great ride in the agency world.  My first agency job was working on the McDonald’s account at Needham Harper and Steers in Toronto.  Then I worked for JWT in Toronto and Chicago for ten years and great places after that. I know the agency side of the...

How to Market Your Small Smart Agency.

I have written a couple of blogs recently about being a Small Smart agency that has attracted a lot of interest. The first was called “Why Small and Smart is the New Advertising Agency Model.” It was followed by “How to Become a Small Smart Agency.” A number of...

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