Mar 27, 2013 | Advertising Agencies, Career, Millennials, Small Smart Agencies |
I grew up in the Old Normal working at agencies like JWT. When I was transferred from JWT Toronto to Chicago 700 people worked there. It was hard to find me when I first arrived. JWT Chicago was founded in 1891 and went away in the New Normal. Lehman Brothers was...
Oct 27, 2012 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Change, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Small and Smart Agencies, Small Smart Agencies |
I went to a very interesting New Business Conference this week sponsored by Think LA and Mirren. A number of speakers from different agencies focused on the common problems facing the industry. The move to more project based assignments versus AOR relationships,...
Mar 20, 2012 | Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Branding, CEO's, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Networking |
I have worked for many great agencies in my career. I have also conducted agency searches for clients like Jenny Craig, Raley’s Supermarkets, and Jacuzzi. I believe I have a perspective from both sides of the street. I reach out to agencies all the time and this...
Jan 22, 2012 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Agency Training, Branding, Client, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, Networking, New Business, New Business Development, New Business process., Product Managers, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Networking |
I walk both sides of the street in the advertising and marketing worlds. This comes from my years as an agency person pursuing New Business and my experiences as an agency search consultant. It is no secret that sometimes these relationships can often be strained and...
Jan 14, 2012 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Branding, Client, Clients, CMO, Consulting, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Product Managers, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Networking |
The Things Agencies Should Stop and Start Doing. I know a lot of advertising, public relations and digital agencies. This comes from my years as an agency person pursuing New Business and my experiences as an agency search consultant. I have also spoken to many AAF...
Dec 17, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Branding, Client, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Personal Branding, Product Managers, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Media Experts, Social Networking |
I have worked for many great agencies in my career. I have also conducted agency searches for clients like Jenny Craig, Raley’s Supermarkets, and Jacuzzi. I believe I have a perspective from both sides of the street. Agency searches take more time than most people...
Dec 13, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Client, Clients, Digital Agencies, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Personal Branding, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Media Experts, Social Networking |
I think that this is a new time in client agency relationships, which is probably the result of the fact that this is a new world all around with many agency and client friends in transition, new technology, too much news and too many things to do with too few...
Dec 8, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Clients, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Small and Smart Agencies, Small Smart Agencies, Social Media, Social Networking |
I have worked for many great agencies in my career. I have also conducted agency searches for clients like Jenny Craig, Raley’s Supermarkets, and Jacuzzi. I believe I have a perspective from both sides of the street. Consider me a person who loves both worlds and...
Dec 4, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Change, Christmas, Clients, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, Networking, New Business, New Business Development, New Business process., Personal Branding, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Media Experts, Social Networking |
This is my third blog in this series about How to Get More New Business in the coming year. Something I am sure that most agencies would love. My gut and the street tell me it is going to be a better year and I am closer to the street than most people. I wrote the...
Nov 29, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Clients, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, Networking, New Business, New Business Development, New Business process., Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Media Experts, Social Networking |
I wrote the initial blog in this series on How to Get More New Business in 2012 around the need to change which is difficult for many advertising, PR and digital firms. Well the second step in order to Get More New Business in 2012 is to have a plan. This is very...
