Jun 2, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I was having lunch with a client friend the other day. He bought. He works for a well-known National company. The talk turned to advertising agencies as it often does. He had been at his position for almost a year. I played a small role in helping him get his...
May 4, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
When I conduct an agency search for a client one of the first things I ask them is does it matter where the agency is located? Some say within an hour air travel. Some say wherever the best agency is that meets our needs. And on one occasion a client selected an...
Apr 26, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
First, I am lying. It’s the ad business. There are no sure fire tips for agencies to acquire New Business. Sorry. I know a lot about New Business, because I have hunted New Business for many agencies. Some successfully, and some unsuccessfully. I’m generally...
Apr 16, 2013 | Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, Marketing, Networking, New Business Development |
I was having an early morning coffee with a client the other day. Today clients often have very early morning Starbucks because they have a lot to do with fewer resources to accomplish them. He was sharing with me a story about one of his clients. Yes clients have...
Apr 4, 2013 | Advertising Agencies, Agency Principals, Hank Blank, New Business Development, Social Networking |
There is an expression we have all heard. Are you in the business or on top of the Business? When you work for an agency it is critically important for you to be in the business. You see the security of an advertising, PR or digital employee is often based on how...
Mar 27, 2013 | Advertising Agencies, Career, Millennials, Small Smart Agencies |
I grew up in the Old Normal working at agencies like JWT. When I was transferred from JWT Toronto to Chicago 700 people worked there. It was hard to find me when I first arrived. JWT Chicago was founded in 1891 and went away in the New Normal. Lehman Brothers was...
Mar 21, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
Once upon a time advertising agencies ruled. Clients didn’t quite understand them but knew they needed them. Being with agencies was fun and amazing and insightful. It was the best part of a client’s day. Agencies were different from clients. Agencies were in...
Mar 7, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, New Business Development |
I have been a New Business hunter most of my marketing life. I have also witnessed a lot of good and bad hunting when I have conducted agency reviews. So how much is an agency New Business person worth these days? A good friend of mine shared a job spec the other day...
Feb 16, 2013 | Account Executive, Agency Training, Career, Career Success, Graduates, Guidance Offices, Hank Blank, Linkedin, Networking, Social Networking |
I live surrounded by young people. I have hired paid interns for ten years and often speak on campus colleges on networking and why young people shouldn’t try to get a job. That’s how I got this nice poster designed by Kyle Ready when I spoke at CBU in Riverside. I...
Feb 6, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I had lunch recently with a bright and lovely young Marketing Manager. She confessed to me that she really had not heard the term agency review or search consultant until she met me. I was not surprised. Agency searches don’t happen very often. Sometimes they are...
