Jun 3, 2014 | Account Executive, Account Management, Advertising, Advertising Agencies, Digital Agencies, Hank Blank |
I know many creative people because I like hanging with creative folks. I meet them when they are on the beach, when they are working or looking for new work. I meet them when I conduct agency reviews. I meet them at events if they come out as well as online. When I...
Apr 22, 2014 | Advertising, Advertising Agencies |
How Long Does it Take for the Penny To Drop in the New Normal? There is a good chance you are reading this, when upon publishing, that I will be in Buenos Aires. Hopefully having a Café Con Leche or a glass of Malbec sitting at Café Biala looking at the Recoleta...
Feb 9, 2014 | Advertising Agencies, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
New Business in the Agency game is a very tough road. It is a game comprised largely of rejection if you are in a pitch with other agencies. That is why that is not the optimum way of getting New Business. I know. I have hunted for New Business all my life. I am a...
Jan 25, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, New Business Development |
I received an e mail from a young man the other day. I am very easy to find and connect with because I market myself. He had read my blogs and watched some of my videos on New Business Development. He was new to the agency world but he was in charge of his agency’s...
Jan 17, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, New Business, New Business Development, New Business process. |
Agency reviews are my perfect straddle I can blend both sides. In the end I have to tell every agency except one this is the end. I don’t want the review to end I have smelled the scents of the chase Everyone likes the action In the end I have to pick up the...
Jan 12, 2014 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, Marketing, New Business Development |
I have conducted agency reviews for a number of great companies. I have read that 80% of clients conduct their own agency reviews and don’t use a consultant. Most agencies think that the process is flawed. Most clients don’t get that because they aren’t...
Dec 17, 2013 | Advertising, Advertising Agencies, Agency Evaluations, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, Marketing, New Business Development |
This is a blog I recently wrote for Marketing Executives Networking Group. Now I imagine that if you were an agency owner reading this you could be a touch frustrated. You might respond, “Look I am right here. I am easy to find.” But that is not always the...
Dec 9, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, New Business Development |
I got an email the other day or a comment on a blog that I had written called Why Agencies Shouldn’t Respond to Client RFP’s. It came from an agency owner with a smart idea. When he receives an RFP from a client he sends them his agency’s RFP questionnaire. He...
Dec 1, 2013 | Account Executive, Account Management, Advertising, Advertising Agencies, Digital Agencies, Hank Blank, New Business Development, Recruiting |
I have written about how to create an agency culture in the New Normal. I have also written about the slash generation, another way to leverage the power of today’s youth by capturing their passions. When I read articles by agency principals that have successfully...
Nov 24, 2013 | Advertising, Advertising Agencies, Agency Principals, Agency Review Consultant, Agency Reviews, Hank Blank, New Business, New Business Decks, New Business Development, New Business process., New Normal |
I got an e mail from a new friend in NYC the other day. He shared some of his recent agency experiences as a New Business person. “Over the course of the past two years I met with a number of agencies who were looking for New Business leads. What they are really...
