May 10, 2015 | Advertising, Advertising Agencies, Agency Principals, Digital Agencies, Networking, New Business |
Things have rapidly improved for most advertising agencies especially if they have a strong digital game or are a digital firm. You no longer have to chase every sniff of potential income. Thank God. With these improvements have come the discovery or confirmation of...
Apr 20, 2015 | Account Management, Agency Evaluations, Agency Principals, Agency Training |
Where they stand and what’s the plan for their development. So simple and yet so hard for many agencies. I remember long ago when I worked on McDonald’s. It was in the days when they opened in small towns in Canada or Moscow there would be a line up to get into the...
Mar 17, 2015 | Advertising Agencies, Agency Reviews, Clients |
All agencies used to love to cite long term relationships. Why Not. Proctor & Gamble, Unilever and GM have relationships that began in the 19020’s. But Cinderella is gone. Advertising agencies relationships are getting shorter in tenure these days. A clear trend...
Mar 5, 2015 | Agency Searches, New Business, New Business Development |
How Long Does it Take for Agencies to get New Business? Longer than you want it to. Yes, New Business can take a very long time but most agencies don’t want to hear that. The last thing that agencies have in New Business is patience. Patience is what they tell...
Feb 17, 2015 | Advertising Agencies, Recruiters |
I know all about talent. How to be surrounded by the best, the smartest. The ones that make you feel dumb and inspire you to strive to be better. You can fill in your rest. I often sat in my new office chair at an agency looking out at the view from a skyscraper or...
Jan 28, 2015 | Account Management, Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, New Business |
Change. I attended a networking luncheon the other day. I do like to network. One of the panelists came over to me prior to speaking. “Glad to finally meet you,” he said. We never had met before but he knew of me. Maybe my content floating out in the New Normal. I do...
Jan 17, 2015 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, New Business Development |
Knowledge. The more you know the more often you will win. Knowledge is not information. Knowledge is insight into client’s pains, knowledge about key decision makers, who controls the budget, what has failed in the past and other key nuggets that can control the...
Dec 15, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
New Business is a difficult challenge for most agencies and service companies. I have written a blog in the past called Are Most Agencies New Business Efforts a Waste of Time? You see many agencies chase prospects where there is no pot of gold at the end of the...
Dec 1, 2014 | Advertising, Advertising Agencies, Hank Blank, Job Hunting, New Normal |
In case you missed it the New Normal was created by a unique convergence. Like many changes do. The first iPhone was launched on June 29th, 2007, Lehman Brothers collapsed on September 15th, 2008 as social media platforms became mainstream. The big bang happened and...
Oct 30, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I talk to a fair amount of clients. It’s fun. I have a large network and get connected to them when they have needs and pain points. I also connect with them when they are out of a job or when they have friends who are out of jobs. When I conduct agency reviews we...
