Jun 3, 2018 | Advertising, Advertising Agencies, Hank Blank, New Business Development |
I believe in a three P process for New Business. Plan. Promote. Pursue. I wrote a blog recently that was part one in this series of blogs and videos on How to Develop an effective New Business Plan for your agency. The first P is Plan which most agencies don’t do....
May 31, 2018 | Advertising Agencies, Agency Review Consultant, New Business Development, New Business Plan |
I know a fair a fair amount about the agency new business process. I have conducted agency reviews for clients like Jenny Craig, Toyo Tires, Raley’s Supermarkets, Jacuzzi among other companies. I have also been a hunter for agencies and my consulting practice for...
May 4, 2018 | Advertising Agencies, Keeping Clients, Marketing |
Agency turnover. It hurts the most. Seems so simple. Not the big people. The day to day people. It’s a big factor. Managing a client’s business can be more difficult that winning that client’s business. No so you say. Running the business after winning it is easy....
Apr 6, 2018 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, New Business Development |
I had a coffee the other day with somebody who once had the lead spot at a large agency. He had worked in the show. You get the drift. Somebody who had seen a lot. We often talk about Agency New Business. He shared that that he had been in a hundred pitches over the...
Mar 3, 2018 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, New Business Development |
I have shared a lot of content about the New Business process including How Much Is a New Business Person Worth in the New Normal? Effective Agency New Business people are very hard to find. The position is very challenging because everybody wants quick results....
Feb 1, 2018 | Advertising Agencies, Hank Blank, Marketing, New Business Development |
I am not talking about how well you know your client. I am talking about how deep and wide your clients know you. How deep do your client relationship roots and tentacles go within their organization? Does your clients’ President know the name of your agency? Have...
Dec 4, 2017 | Advertising, Advertising Agencies, Agency Review Consultant, New Business Development |
I am not a big believer in cold calling. My cell phone rings constantly with robo calls on a daily basis. If I don’t know the number I never answer. Some agencies continue to believe in cold calling. I have run into many firms over time who actually cold called for...
Nov 6, 2017 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, New Business Development |
I have always felt that most advertising agencies New Business efforts are a waste of time. Shooting for the moon, chasing clients in sectors where you have no experience or just sending out mass email blasts hoping something will stick. I recently was part of a...
Jul 13, 2017 | Advertising, Agency Reviews, Agency Searches, Hank Blank, New Business Development |
I was thinking about calling this blog why agencies can’t keep their mouths shut. I little harsh but true. I remember having a boss in the biz when I was still relatively a pup. He had a number of well know expressions like a problem delayed was a problem solved. I...
Jul 10, 2017 | Advertising Agencies, Agency Pitches, Hank Blank, New Business, New Business Decks, New Business Development |
I remember doing an agency review once for a major client. We were meeting with many of the big shops on the West Coast. At one agency everyone came into the room and was greeted and getting coffee and sitting down and getting settled. I remember something that I...
