It's Time for Agencies to Stop Giving it Away.

Oct 16, 2012 | Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development | 7 comments

The Advertising Industry is a very interesting game. If you love ideas and innovation and change and craziness and stimulating people then it is a great field for you. But, it is also a crazy business that often gives away their creativity for free. Yet, in any city...

Should Marketers Conduct Their Own Agency Searches?

Aug 28, 2012 | Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, CEO's, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business process., Public Relations | 2 comments

These are interesting and challenging times for Marketers.  I recently read in the Harvard Business Review that Marketing is Dead. The article cites that CEOs have lost all patience. In a study of 600 CEOs and decision makers by the London-based Fournaise Marketing...

It's Not About Who You Know. It's About Who Knows You.

Jul 5, 2012 | Agency Relationships, Best Way to Get a Job, CMO, Hank Blank, Job Hunting, Networking, New Business, New Normal, Personal Branding, Social Media, Well Networked Companies | 4 comments

I was having dim sum the other day with Debbie Moysychyn a consummate networker.  Debbie shared one of her networking truism that resonated with me.  She said, “It is Not About Who You Know. It’s Who Knows You.” I let that sink in while I was having a bite of Har Gau....

Are Marketers Still Stewards of the Brand?

May 13, 2012 | Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Branding, Client, Clients, CMO, Digital Agencies, Hank Blank, Marketing, New Business, New Business Development, Product Managers | 5 comments

I started working in the Advertising Business in the New Normal.  When I was a puppy and worked on my first account, McDonald’s, I was told that it was basically a privilege and to act and work accordingly. You were basically challenged to rise to the occasion. The...

Winning New Business is Easy. It Just Takes More Work.

May 10, 2012 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Clients, Hank Blank, Marketing, New Business, New Business Development, New Business process. | 0 comments

Yes winning New Business is easy but it does take more work and that’s the catch because many agencies don’t or won’t work that hard. I have hunted for many agencies and have also conducted a number of reviews for companies like Jacuzzi and Jenny Craig. I really enjoy...

Peeling the Onion of Agency New Business.

Apr 29, 2012 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, CMO, Hank Blank, New Business, New Business Development, New Business process. | 2 comments

I am lucky to have a unique perspective about New Business as I began my career working on New Business at major agencies in Canada and the U.S. I have also conducted agency reviews for a number of companies including Jenny Craig, Jacuzzi, and Raley’s Supermarkets. I...

How Advertising Agencies Can Get More New Business.

Apr 15, 2012 | Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, New Business, New Business Development, New Business process., Social Networking | 20 comments

I think I have a unique perspective on New Business Development because I have walked both sides of the street. I have been a successful new business hunter and have conducted agency searches for companies such as Jenny Craig, Raley’s Supermarkets and  Jacuzzi North...

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